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Doing research projects in marketing, management and consumer research / by Chris Hackley.
Publication details: New York, NY : Routledge, 2003.Description: p. cmISBN:- 0415268958 (pbk.) :
- HD30.4 .H28 2003
Contents:
Interpretive perspectives and the independent research -- Project, page 4 -- Choosing the topic, page 38 -- 'Writing up' the research project, page 73 -- Gathering qualitative data for interpretation, page 106 -- Major themes and concepts of interpretive research, page 137 -- Phenomenology, page 171 -- Ethnography, page 196 -- Critical research and critical discourse analysis, page 219 -- Semiotics and marketing and consumer research, page 249 -- Literary theory and narrative analysis: feminism.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 30.4 .H28 2003 (Browse shelf(Opens below)) | Available | 646687 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 30.4 .E47 2002 Business research methods / | HD 30.4 .E86 2011 Essentials of business research methods / | HD 30.4 .G5 1981 Managing research and development / | HD 30.4 .H28 2003 Doing research projects in marketing, management and consumer research / | HD 30.4 .L35 2005 Research methods in management : a concise introduction to research in management and business consultancy / | HD 30.4 .L43 2001 Writing cases / | HD 30.4 .M56 2003 Managers, not MBAs : a hard look at the soft practice of managing and management development / |
Includes bibliographical references and index.
Interpretive perspectives and the independent research -- Project, page 4 -- Choosing the topic, page 38 -- 'Writing up' the research project, page 73 -- Gathering qualitative data for interpretation, page 106 -- Major themes and concepts of interpretive research, page 137 -- Phenomenology, page 171 -- Ethnography, page 196 -- Critical research and critical discourse analysis, page 219 -- Semiotics and marketing and consumer research, page 249 -- Literary theory and narrative analysis: feminism.
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