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Follow this path : how the world's greatest organizations drive growth by unleashing human potential / Curt Coffman and Gabriel Gonzalez Molina.

By: Contributor(s): Publication details: New York : Warner Books, c2002.Description: xiii, 284 p. ; 24 cmISBN:
  • 0446530506 :
Subject(s): LOC classification:
  • HF5549.5.M63 C64 2002
Contents:
Introduction: The Path to Take -- Welcome to the Emotional Economy -- Discover the Talents of Each Employee -- The Route That Never Goes Astray -- Steering toward Engagement -- Directions for Enhancing and Managing Employee Engagement -- Emotional Economics, Part 1 -- The Open Highway -- The Four Emotional States That Drive Customer Engagement -- Directions for Enhancing and Managing Customer Engagement -- Emotional Economics, Part 2 -- Managing the Emotional Economy -- Epilogue: A New Vision for a New Century -- Managerial Talent, Employee Engagement, and Business Unit Performance -- Employee Engagement, Satisfaction, and Business Unit--Level Outcomes: A Meta-Analysis.
Summary: From the coauthor of the bestselling "First Break All the rules" comes a book that teaches business leaders how to best utilize their "human capital" to achieve sustainable growth and profits in an environment of extreme competition.

"Warner Business Books."

Includes bibliographical references.

Introduction: The Path to Take -- Welcome to the Emotional Economy -- Discover the Talents of Each Employee -- The Route That Never Goes Astray -- Steering toward Engagement -- Directions for Enhancing and Managing Employee Engagement -- Emotional Economics, Part 1 -- The Open Highway -- The Four Emotional States That Drive Customer Engagement -- Directions for Enhancing and Managing Customer Engagement -- Emotional Economics, Part 2 -- Managing the Emotional Economy -- Epilogue: A New Vision for a New Century -- Managerial Talent, Employee Engagement, and Business Unit Performance -- Employee Engagement, Satisfaction, and Business Unit--Level Outcomes: A Meta-Analysis.

From the coauthor of the bestselling "First Break All the rules" comes a book that teaches business leaders how to best utilize their "human capital" to achieve sustainable growth and profits in an environment of extreme competition.

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