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There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.
Series: Financial Times Prentice Hall booksPublication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2004.Description: xxxiii, 279, [4] p. : ill. ; 24 cmISBN:- 0130471194 :
- HF5415.13 .S344 2004
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.13 .S344 2004 (Browse shelf(Opens below)) | Available | 644765 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.13 .R3 1969 Managing the marketing function : concepts, analysis, and application | HF 5415.13 .R454 2003 The rhetoric and reality of marketing : an international managerial approach / | HF 5415.13 .S343 1999 Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / | HF 5415.13 .S344 2004 There's no business that's not show business : marketing in an experience culture / | HF 5415.13 .S345 1998 Marketing strategy : a customer-driven approach / | HF 5415.13 .S5695 2007 Sweet spot : how to maximize marketing for business growth / | HF 5415.13 .S594 2008 Creating market insight : how firms create value from market understanding / |
Includes index.
Schmitt and Rogers demonstrate how to use "show biz" techniques to cut through the clutter, engage customers personally, differentiate product or brand--and create real, long--term value.
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