Includes bibliographical references and index.

In a world in which all that is "alternative" is sold as soon as it appears, where any innovation or subversion is promptly adopted by faceless corporations, a new generation is beginning to fight consumerism with its own best weapons. With compelling accounts of the corporate invasion of our daily lives, and the growing backlash against it, NO LOGO is equal parts cultural analysis, mall-rat memoir, political manifesto, and journalistic expose.