AUD Library Catalog

Image from Google Jackets
Normal view MARC view

The economics of e-commerce : a strategic guide to understanding and designing the online marketplace / Nir Vulkan.

By: Publication details: Princeton, N.J. : Princeton University Press, 2003.Description: p. cmISBN:
  • 069108906X :
Other title:
  • Economics of ecommerce
Subject(s): LOC classification:
  • HF5548.32 .V85 2003
Summary: Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications.

Includes bibliographical references and index.

Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications.

There are no comments on this title.

to post a comment.
  • Monday - Friday
  • 8:00 AM - 5:00 PM
  • Saturday - Sunday
  • Closed
  • Phone: +971 431 83183
  • Email: Library@aud.edu
  • Address: Sheikh Zayed Road -- P.O. Box 28282, Dubai, AE
  • Map & Directions