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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Series: McGraw-Hill/Irwin series in marketingAnalytics: Show analyticsPublication details: Boston : McGraw-Hill Irwin, c2004.Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD-ROM (4 3/4 in.)ISBN:- 0072536861 (alk. paper)
- HF5415.33.U6 H38 2004
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.33 .U6 H38 2004 (Browse shelf(Opens below)) | Available | 643783 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.33 .G72 L665 1998 A theory of shopping / | HF 5415.33 .U6 B35 2005 Trillion-dollar moms : marketing to a new generation of mothers / | HF 5415.33 .U6 C53 2008 Children and consumer culture in American society : a historical handbook and guide / | HF 5415.33 .U6 H38 2004 Consumer behavior : building marketing strategy / | HF 5415.33 .U6 H38 2013 Consumer behavior : building marketing strategy / | HF 5415.33 .U6 M386 2007 On becoming a consumer : the development of consumer behavior patterns in childhood / | HF 5415.33 .U6 M53 2006 The affluent consumer : marketing and selling the luxury lifestyle / |
Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
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