Normal view
MARC view
The Financial Times guide to strategy : how to create and deliver a useful strategy / Richard Koch.
Publication details: London ; New York : Financial Times/Prentice Hall, 2000.Edition: 2nd edDescription: xviii, 302 p. : ill. ; 24 cmISBN:- 027365022X (pbk.) :
- Guide to strategy
- Strategy
- HD30.28 .K63 2000
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 30.28 .K63 2000 (Browse shelf(Opens below)) | Available | 642249 |
Includes bibliographical references and index.
Behind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy.
Developing a good strategy is remarkably simple. Yet the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and proprietary methods. Strategy has become remote from those who need it most: owners and executives.
The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. It will help you construct a strategic framework for your company, business model, and marketplace. This second edition is fully updated, encompassing changes in the theory and practice of strategy and including commentary on the latest theories and theorists. Coverage includes: -- demonstrating the power of strategy to raise profits-- providing a DIY strategy kit for managers-- distilling strategic thinking since 1960-- providing a lively A-Z of strategy concepts, terms, and techniques
There are no comments on this title.
Log in to your account to post a comment.