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World War 3.0 : Microsoft and its enemies / Ken Auletta

By: Publication details: New York : Random House, c2001Edition: 1st edDescription: xxv, 436 p., [8] p. of plates : ill. ; 25 cmISBN:
  • 0375503668 (HC : alk. paper)
Other title:
  • World War three point zero
  • World War three point o
Subject(s): LOC classification:
  • KF228.U5 A93 2001
Contents:
The Prosecutors -- Hard Core -- The First Pitch -- Opening Salvos -- The Government's Story -- Microsoft's Hole Gets Deeper -- Spin -- The Real Bill Gates -- Children at Play -- Elephants and Mice -- Microsoft's Witnesses Speak -- Nerds in the Bunker -- Spring Break -- Exile -- The Trial's Final Innings -- The Trial Pauses, the Planet Doesn't -- Judge Jackson's "Facts" -- The Mediator -- Disconnect: Washington, D.C., vs. Redmond, Washington -- Davos, Again -- So Much Effort, So Little Result -- Remedy, and Appeal -- Microsoft Loses Even if It Wins.
Summary: The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors -- whether small and nimble mice or fellow elephants -- will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace. In the blink of an eye -- or the time it has taken slogans such as "The Internet changes everything" to go from hyperbole to banality -- "creative destruction" has wracked the global economy on an epic scale.Summary: No one has been more powerful or felt more fear or reacted more violently than Bill Gates and Microsoft. Afraid that any number of competitors might outflank it -- whether Netscape or Sony or AOL Time Warner or Sun or AT&T or Linuxbased companies that champion the open-source movement or some college student hacking his dorm room -- Microsoft has waged holy war on all foes, leveraging its imposing strengths.Summary: In World War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates's empire by the United States government. The book's narrative spine is United States v. Microsoft, the government's massive civil suit against Microsoft for allegedly stifling competition and innovation on a broad scale. With his superb writerly gifts and extraordinary access to all the principal parties, Ken Auletta crafts this landmark confrontation into a tight, character- and incident-filled courtroom drama featuring the best legal minds of our time, including David Boies and Judge Richard Posner. And with the wisdom gleaned from covering the converging media, software, and communications industries for The New Yorker for the better part of a decade, Auletta uses this pivotal battle to shape a magisterial reckoning with the larger war and the agendas, personalities, and prospects of its many combatants.
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection KF 228 .U5 A93 2001 (Browse shelf(Opens below)) Available 100037

Includes bibliographical references (p. [409]-414) and index

The Prosecutors -- Hard Core -- The First Pitch -- Opening Salvos -- The Government's Story -- Microsoft's Hole Gets Deeper -- Spin -- The Real Bill Gates -- Children at Play -- Elephants and Mice -- Microsoft's Witnesses Speak -- Nerds in the Bunker -- Spring Break -- Exile -- The Trial's Final Innings -- The Trial Pauses, the Planet Doesn't -- Judge Jackson's "Facts" -- The Mediator -- Disconnect: Washington, D.C., vs. Redmond, Washington -- Davos, Again -- So Much Effort, So Little Result -- Remedy, and Appeal -- Microsoft Loses Even if It Wins.

The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors -- whether small and nimble mice or fellow elephants -- will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace. In the blink of an eye -- or the time it has taken slogans such as "The Internet changes everything" to go from hyperbole to banality -- "creative destruction" has wracked the global economy on an epic scale.

No one has been more powerful or felt more fear or reacted more violently than Bill Gates and Microsoft. Afraid that any number of competitors might outflank it -- whether Netscape or Sony or AOL Time Warner or Sun or AT&T or Linuxbased companies that champion the open-source movement or some college student hacking his dorm room -- Microsoft has waged holy war on all foes, leveraging its imposing strengths.

In World War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates's empire by the United States government. The book's narrative spine is United States v. Microsoft, the government's massive civil suit against Microsoft for allegedly stifling competition and innovation on a broad scale. With his superb writerly gifts and extraordinary access to all the principal parties, Ken Auletta crafts this landmark confrontation into a tight, character- and incident-filled courtroom drama featuring the best legal minds of our time, including David Boies and Judge Richard Posner. And with the wisdom gleaned from covering the converging media, software, and communications industries for The New Yorker for the better part of a decade, Auletta uses this pivotal battle to shape a magisterial reckoning with the larger war and the agendas, personalities, and prospects of its many combatants.

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