Includes index.

Introduction: Say it with Charts -- Choosing Charts -- Determine Your Message -- Identify the Comparison -- Component Comparison -- Item Comparison -- Time Series Comparison -- Frequency Distribution Comparison -- Correlation Comparison -- Select the Chart Form -- Pie Chart -- Bar Chart -- Column Chart -- Line Chart -- Dot Chart -- Using Charts -- Component Comparison -- Item Comparison -- Time Series Comparison -- Frequency Distribution Comparison -- Correlation Comparison -- Say it with Concepts and Metaphors -- Visual Concepts -- Linear Flows -- Vertical Flows -- Circular Flows -- Interaction -- Forces at Work -- Changing Course -- Leverage/Balance -- Penetration/Barriers -- Filters/Screens -- Interrelationships -- Processes -- Segmentations -- Visual Metaphors -- Games -- Sports -- Puzzles/Mazes -- Optical Confusion -- Steps and Stairs -- Strings and Things -- Punctuation -- Words, Words -- Drips and Drops -- Office Stuff -- Going and Coming -- Coming and Going -- Far Out -- Etc. -- Say It.Com -- Ensure Legibility -- Use Color with Purpose -- Let Content Drive Special Effects.

Business is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, and -- in today's rapid fire, ultra-competitive business environment -- delays or errors in communicating information are uncalled for, unaffordable...and unacceptable.

Say It With Charts, Fourth Edition, shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentations -- holding your audience's attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today's digital technologies to create professional-quality, attention-grabbing visuals on your computer screen.

Over the years, Say It With Charts has become the standard guidebook for executives, sales managers, management consultants -- all those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe. Now updated for today's technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time.