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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.
Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2002.Edition: 7th ed. International edDescription: xvi, 685 p. : ill. ; 26 cm. + 1 computer disc (4 3/4 in.)ISBN:- 0071123253 (International ed.)
- HF5415 .C6944 2002
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415 .C6944 2002 (Browse shelf(Opens below)) | Available | 45802 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415 .C54738 2005 Steal these ideas! : marketing secrets that will make you a star / | HF 5415 .C5485 1948 Introduction to marketing: principles of wholesale and retail distribution/ | HF 5415 .C6944 1996 Strategic marketing management cases / | HF 5415 .C6944 2002 Strategic marketing management cases / | HF 5415 .C6944 2002 Strategic marketing management cases / | HF 5415 .D347 1975 Offensive marketing: or how to make your competitors followers, | HF 5415 .D486 1994 The marketing casebook : cases and concepts / |
Title on CD-ROM: Excel Spreadsheets for use with Strategic Marketing Management Cases.
Includes bibliographical references and index.
System requirements for accompanying computer disc: IBM® PC, or 100% compatible with a Pentium®/90 MHz processor, 16MB of RAM, Microsoft® Windows®95 or higher, and Microsoft® Exel 97 or higher.
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