Includes bibliographical references and index.

Foundations of Electronic Commerce -- Intel Corp. and Happy Puppy -- Definitions and Content of the Field -- Benefits and Limitations -- The Driving Forces of Electronic Commerce -- Impact of EC: Everything Will Be Changed -- Putting It All Together -- Managerial Issues -- Real World Case: An Electronic Fish Market Reengineers the Fishing Industry -- Retailing in Electronic Commerce -- Amazon's Competitive Structure -- Overview of Electronic Marketing Structure -- Forecast of the B2C Electronic Markets -- Business Models of Electronic Marketing -- Direct Marketing -- Online Customer Service -- Electronic Intermediaries -- Reactive Electronic Department Stores -- Regional Shopping Service -- Procedure for Internet Shopping: The Consumer's Perspective -- Aiding Comparison Shopping -- The Impact of EC on Traditional Retailing Systems -- Managerial Issues -- Real World Case: Lowest Price on Earth: Buy.com -- Internet Consumers and Market Research -- Building Customer Relationship -- The Consumer Behavior Model -- Personal Characteristics and the Demographics of Internet Surfers -- Consumer Purchasing Decision Making -- One-to-One and Relationship Marketing -- Delivering Customer Service in Cyberspace -- Market Research for EC -- Intelligent Agents for Consumers -- Organizational Buyer Behavior -- Real World Case: Kansas City Power and Light Company -- Example of an Online Market Research Tool for Segmentation -- Advertisement in Electronic Commerce -- CD-Max Uses E-Mail Lists to Advertise -- Web Advertisement -- Advertisement Methods -- Advertisement Strategies -- Push Technology and Intelligent Agents -- Economics and Effectiveness of Advertisement -- Online Catalogs -- Special Advertisement Topics -- Managerial Issues -- Real World Case: Chevron's World of Car Characters -- Electronic Commerce for Service Industries -- Ordering Journals Electronically -- Broker-Based Services -- Travel and Tourism Services -- Employment Placement and the Job Market -- Real Estate: From Virtual Realtors to Virtual Reality -- Trading Stocks Online -- Cyberbanking and Personal Finance -- Auctions: From Theory to Practice -- Online Publishing, Knowledge Dissemination, and Other Services -- The Impact on Intermediaries and Their Changing Roles -- Managerial Issues -- Real World Case: Cushman and Wakefield Uses an Intranet to Communicate Effectively -- Real World Case: Web Takes Banking to Sea -- Business-to-Business Electronic Commerce -- Procurement Revolution at General Electric -- Characteristics of B2B EC -- Models of B2B EC -- Procurement Management Using the Buyer's Internal Marketplace -- Supplier-Oriented Marketplace: Cisco Connection Online Case -- Buyer-Oriented Marketplace: GE's TPN Case Revisited -- Intermediary-Oriented Marketplace: Boeing's PART Case -- Just-In-Time Delivery: FedEx InterNetShop Case -- Other B2B Models, Auctions, and Services -- From Traditional to Internet-Based EDI -- Integration with Back-End Information Systems -- The Role of Software Agents for B2B EC -- Electronic Marketing in B2B -- Solutions of B2B EC -- Managerial Issues -- Real World Case: Fruit of the Loom's Distributors -- Intranet and Extranet -- Automotive Network Exchange--The Largest Extranet -- Architecture of the Internet, Intranet, and Extranet -- Intranet Software -- Applications of Intranets -- Intranet Application Case Studies -- Considerations in Intranet Deployment -- The Extranets -- The Structure of Extranets -- Extranet Products and Services -- Applications of Extranets -- Business Models of Extranet Applications -- Managerial Issues -- Real World Case: Cadence Design Systems--ROI of Intranet 1,766 Percent -- Industry-Specific Intranet Solutions -- Industry-Specific Extranet Solutions -- Electronic Payment Systems -- Is SET a Failure? -- Electronic Payments and Protocols -- Security Schemes in Electronic Payment Systems -- Electronic Credit Card System on the Internet -- Electronic Fund Transfer and Debit Cards on the Internet -- Stored-Value Cards and E-Cash -- Electronic Check Systems -- Unified Payment Systems -- Prospect of Electronic Payment Systems -- Managerial Issues -- Real World Case: Transportation Cards in the Big Cities -- EC Strategy and Implementation -- IBM's E-Business's Strategy -- Strategic Planning for EC -- Electronic Commerce Strategy in Action -- Competitive Intelligence on the Internet -- Implementation: Plans and Execution -- Project and Strategy Assessment -- Managerial Issues -- Wizards of the Coast, Inc. -- SkyMall's EC Strategy -- Public Policy: From Legal Issues to Privacy -- EC-Related Legal Incidents -- Legal, Ethical, and Other Public Policy Issues -- Protecting Privacy -- Protecting Intellectual Property -- Free Speech, Internet Indecency, and Censorship -- Taxation and Encryption Policies -- Other Legal Issues: Contracts, Gambling, and More -- Consumer and Seller Protection in EC -- Managerial Issues -- Infrastructure for EC -- It Takes More than Technology -- A Network of Networks -- Internet Protocols -- Web-Based Client/Server -- Internet Security -- Selling on the Web -- Chatting on the Web -- Multimedia Delivery -- Analyzing Web Visits -- Managerial Issues -- Real World Case: Internet Bookseller Realizes 440 Percent Internet Sales Growth -- Economics, Global, and Other Issues in EC -- Electronic Distribution of Music by N[subscript 2]K -- Marketplace versus Marketspace -- The Components of Digital Economics -- Competition in Marketspace -- Some Issues in Digital Economy and Success Factors -- Impacts on Industry Structure, Intermediaries, and Others -- Virtual Communities -- Global Electronic Commerce -- Electronic Commerce in Small Companies -- Research in EC -- The Future of EC -- Chemdex Brings Efficiencies to Chemical Market -- New Entrants to the Dutch Flower Market -- Creating Web Pages -- HyperText Markup Language (HTML) -- HTML Editors -- Cascading Style Sheets and Dynamic HTML -- Virtual Reality Modeling Language (VRML) -- The Coming of XML and XSL -- Web Programming: Adding Desktop Interactivity and Dynamic Data Access -- Desktop Interactivity and Processing -- Delivering Dynamic Content -- Software Agents -- Why Software Agents for EC, Especially Now? -- Brief History of Intelligent Agents -- Definitions -- Characteristics of Software Agents: The Essentials -- Simple Software Agents: How Do They Work? -- Learning Agents -- Keeping Up with and Watching Out for the Future.

This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millennium.

Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure.