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Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life / Daniel S. Janal.
Publication details: New York : John Wiley, c2000.Description: xv, 392 p. : ill. ; 25 cmISBN:- 0471349763 :
- Guide to marketing on the Internet
- HF5415.1265 .J358 2000
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.1265 .J358 2000 (Browse shelf(Opens below)) | Available | 619973 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.1265 .H638 2001 Internet marketing / | HF 5415.1265 .I565 2002 Internet marketing : building advantage in the networked economy / | HF 5415.1265 .I565 2004 Internet marketing : building advantage in the networked economy / | HF 5415.1265 .J358 2000 Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life / | HF 5415.1265 .K38 2009 Web analytics 2.0 : the art of online accountability & science of customer centricity / | HF 5415.1265 .M525 2008 Twitter revolution : how social media and mobile marketing is changing the way we do business & market online / | HF 5415.1265 .M69 2018 Video marketing strategy : harness the power of online video to drive brand growth / |
Includes index.
Guidelines, strategies, proven examples, an tactics for maximizing your investment in the Internet
Marketing expert Dan Janal has designed this comprehensive guide to help professional marketers, sales managers, and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support center, and effectively and ethically writing and sending publicity material. It also features new examples from companies around the world who are profiting from their online marketing and sales efforts and breaking new ground in business-to-business.
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