Includes bibliographical references and index.

Introduction: EVEolution: What It Is, How It Works, Why Your Business Can't Survive Without It -- Connecting Your Female Consumers to Each Other Connects Them to Your Brand -- If You're Marketing to One of Her Lives You're Missing All the Others -- If She Has to Ask, It's Too Late -- Market to Her Peripheral Vision, and She Will See You in a Whole New Light -- Walk, Run, Go to Her, Secure Her Loyalty Forever -- This Generation of Women Consumers Will Lead You to the Next -- Co-Parenting Is the Best Way to Raise a Brand -- Everything Matters--You Can't Hide Behind Your Logo -- The Truths Can Set You Free: Revlon Reborn -- In Conclusion: Making the World Safe for EVEolution.

Faith Popcorn's name is synonymous with prediction: She has accurately foretold the business and personal trends that have defined our lives for the past two decades. Her frequent media appearances and groundbreaking national best-sellers, The Popcorn Report and Clicking, have made her familiar to most of the world. Called "the Nostradamus of marketing" by Fortune magazine, Popcorn now turns her incredible acumen to one of the most important segments in marketing: the female consumer.

Every day we read about a new scientific study that confirms the physiological differences between the sexes: how women's brains are different; how they see, hear, acquire and use language differently. What we haven't heard is how these differences manifest themselves in the marketplace -- until now.

Today, women make 80% of all purchasing decisions. In EVEolution, Faith Popcorn shows you that you cannot succeed in business or successfully start one without understanding how to market to women. Whether you make cornflakes or concrete, pillows or pixels, she reveals why women must be your chief target. Even if you just want to understand the landscape of tomorrowland, this book is a must read.