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Direct marketing : strategy, planning, execution / Edward L. Nash.
Publication details: New York : McGraw Hill, 2000.Edition: 4th edDescription: xxxii, 600 p. : ill. ; 24 cmISBN:- 0071352872 :
- HF5415.126 .N37 2000
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.126 .N37 2000 (Browse shelf(Opens below)) | Available | 617134 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.126 .H36 1999 The handbook of international direct marketing. | HF 5415.126 .H843 2000 Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / | HF 5415.126 .J66 1990 Creative strategy in direct marketing / | HF 5415.126 .N37 2000 Direct marketing : strategy, planning, execution / | HF 5415.126 .O33 2012 Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / | HF 5415.126 .S757 1996 Successful direct marketing methods / | HF 5415.126 .S757 2001 Successful direct marketing methods / |
Includes index.
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition acids in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
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