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Franchising dreams: the lure of entrepreneurship in America / Peter M. Birkeland.

By: Publication details: Chicago : University of Chicago Press, c2002.Description: x, 186 p. ; 24 cmISBN:
  • 0226051900 :
Subject(s): LOC classification:
  • HF5429.235.U5 B57 2002
Contents:
Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
Summary: Acknowledgments1 Introduction2 Franchise Fundamentals3 King Cleaners4 Sign Masters5 Star Muffler6 Social Profile of Franchisees7 Networks, Alliances, and Survival8 Franchisor Uncertainties9 Control10 EpilogueIndex
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5429.235 .U5 B57 2002 (Browse shelf(Opens below)) Available 632372

Includes bibliographical references and index.

Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.

Acknowledgments1 Introduction2 Franchise Fundamentals3 King Cleaners4 Sign Masters5 Star Muffler6 Social Profile of Franchisees7 Networks, Alliances, and Survival8 Franchisor Uncertainties9 Control10 EpilogueIndex

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