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Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur Middleton Hughes.
Publication details: New York : McGraw-Hill, c2000.Edition: 2nd edDescription: viii, 439 p. : ill. ; 24 cmISBN:- 0071351825 :
- Strategic data base marketing
- HF5415.126 .H843 2000
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.126 .H843 2000 (Browse shelf(Opens below)) | Available | 628511 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.126 .C49 2008 Email marketing for complex sales cycles : proven ways to produce a continuous flow of prospects and profits with effective, spam-free email systems / | HF 5415.126 .H35 1995 All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / | HF 5415.126 .H36 1999 The handbook of international direct marketing. | HF 5415.126 .H843 2000 Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / | HF 5415.126 .J66 1990 Creative strategy in direct marketing / | HF 5415.126 .N37 2000 Direct marketing : strategy, planning, execution / | HF 5415.126 .O33 2012 Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / |
Includes index.
"Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the Second Edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources including the Internet, loyalty programs, customer-specific marketing, and more.
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