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Inside the BBC and CNN : managing media organisations / Lucy Küng-Shankleman.

By: Küng-Shankleman, Lucy.
Publisher: London ; New York : Routledge, 2000Description: viii, 245 p. : ill. ; 24 cm.ISBN: 0415213223 :.Subject(s): British Broadcasting Corporation | Cable News Network | Broadcasting -- Great Britain | Broadcasting -- United StatesSummary: Inside the BBC and CNN provides a unique insight into two of the world's best-known media organizations, during a period of great change and new challenges. Drawing on intensive research carried out among senior managers in both organizations, the study explores the beliefs and attitudes that shape management priorities and broadcasting policy. It also examines how each organization's distinct cultural beliefs about broadcasting's fundamental purpose along with the nature of competition and the relationship between competition and quality have laid the foundations for their current and past success.

Includes bibliographical references (p. [233]-238) and index.

Inside the BBC and CNN provides a unique insight into two of the world's best-known media organizations, during a period of great change and new challenges. Drawing on intensive research carried out among senior managers in both organizations, the study explores the beliefs and attitudes that shape management priorities and broadcasting policy. It also examines how each organization's distinct cultural beliefs about broadcasting's fundamental purpose along with the nature of competition and the relationship between competition and quality have laid the foundations for their current and past success.

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