The invisible touch : the four keys to modern marketing / Harry Beckwith.

By:

Beckwith, Harry

Publication details: New York : Warner Books, c2000.Description: xix, 232 p. ; 20 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0446524174 :

Subject(s):

Service industries -- Marketing

LOC classification:

HD9980.5 .B423 2000

Summary: "The Invisible Touch, " Harry Beckwith's follow-up to his bestselling debut, "Selling the Invisible, " offers an up-front, provocative look at what's at the heart of any successful service-oriented business--a knack for attracting clients and keeping them satisfied.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HD 9980.5 .B423 2000 (Browse shelf(Opens below))	Available		619296

"The Invisible Touch, " Harry Beckwith's follow-up to his bestselling debut, "Selling the Invisible, " offers an up-front, provocative look at what's at the heart of any successful service-oriented business--a knack for attracting clients and keeping them satisfied.

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The invisible touch : the four keys to modern marketing / Harry Beckwith.

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