Includes bibliographical references and index.

In British Fashion Design renowned cultural critic Angela McRobbie explores the tensions between fashion as art form and the demand of a ruthlessly commercial industry. Using interviews and research conducted over numerous years, McRobbie follows the flow of art school fashion graduates into the industry and details their attempts to reconcile training with the practical demands of business. Examining the careers of British fashion designers, notably John Galliano and Alexander McQueen, McRobbie analyzes the impact of fashion media in promoting new talent and its potential for job creation. Engaging and informative, British Fashion Design is for anyone who wants to know the nitty-gritty behind the British fashion industry.