Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 77027

003 - CONTROL NUMBER IDENTIFIER

• control field:

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20190616151902.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 190616|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency:
• Transcribing agency:

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Marketing
• General subdivision: Management
• Form subdivision: Case studies.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: ()14353: The rhetoric and reality of marketing :, 2003.