| 000 -LEADER | |
|---|---|
| fixed length control field | 02240nam a22003615i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23214286 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127181350.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230705s2024 cau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2023941708 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529791501 (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (AE-DuAU)23214286 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | AE-DuAU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAUD |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1263 .B74 2024 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.1263 .B74 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brennan, Ross, |
| Relator term | author. |
| 9 (RLIN) | 204649 |
| 245 10 - TITLE STATEMENT | |
| Title | Business-to-business marketing / |
| Statement of responsibility, etc | by Ross Brennan, Louise Canning, Helen McGrath. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | Thousand Oaks : |
| Name of producer, publisher, distributor, manufacturer | SAGE Publications, |
| Date of production, publication, distribution, manufacture | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x ,412 pages : |
| Other physical details | color illustration ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms. New examples and case studies covering small firms in business markets. New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord, ValCo Engineering Ltd and Volkswagen. Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor's manual containing guidance and links to online content such as video marterial, reports, websites and relevant journal articles for each chapter. The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing"-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 204650 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business to Business |
| 9 (RLIN) | 204651 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Canning, Louise, |
| Relator term | author |
| 9 (RLIN) | 204652 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McGrath, Helen, |
| Relator term | author |
| 9 (RLIN) | 204653 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2024-04-02 | SAGE | HF5415.1263 .B74 2024 | Y20002580 | 2024-04-02 | 2024-04-02 | Books |