| 000 -LEADER | |
|---|---|
| fixed length control field | 02642cam a2200349 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1127291330 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127181251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190610s2020 xx 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292318042 (paperback) |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Islam Publishing |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AU@ |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | AE-DuAU |
| Modifying agency | OCLCO |
| -- | OCLCF |
| -- | UKMGB |
| -- | APUMS |
| -- | OCLCO |
| -- | AS$ |
| -- | NZTOI |
| -- | NLHHG |
| -- | YDX |
| -- | OCLCO |
| -- | OCLCQ |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | B779 2020 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.2 B779 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burns, Alvin C., |
| Relator term | author. |
| 9 (RLIN) | 202421 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc | Alvin C. Burns) and Ann Veeck |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth edition, global edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | Harlow, England : |
| Name of producer, publisher, distributor, manufacturer | Pearson, |
| Date of production, publication, distribution, manufacture | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 523 pages : |
| Other physical details | Illustrations ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Introduction to marketing research -- Chapter 2: The marketing research industry -- Chapter 3: The marketing research process and defining the problem and research objectives -- Chapter 4: Research design -- Chapter 5: Secondary data and packaged information -- Chapter 6: Qualitative research techniques -- Chapter 7: Evaluating survey data collection methods -- Chapter 8: Understanding measurements, developing questions and designing the questionnaire -- Chapter 9: Selecting the sample -- Chapter 10: Determining the size of a sample -- Chapter 11: Dealing with fieldwork and data quality issues -- Chapter 12: Using descriptive analysis, performing population estimates and testing hypotheses -- Chapter 13: Implementing basic differences tests -- Chapter 14: Making use of associations tests -- Chapter 15: Understanding regression analysis basics -- Chapter 16: Communicating insights. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Written with an emphasis on the practical application of marketing research methods, Marketing research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers." -- provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 202422 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and Management. |
| 9 (RLIN) | 202423 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Veeck, Ann, |
| Relator term | author. |
| 9 (RLIN) | 202424 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2024-01-19 | Islam Publishing | 1 | HF 5415.2 B779 2020 | Y20045548 | 2024-04-30 | 2024-01-22 | 2024-01-19 | Books |