| 000 -LEADER | |
|---|---|
| fixed length control field | 01123cam a2200361Mi 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn901448811 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430150344.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150130s2012 xx 000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273725855 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273725858 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)901448811 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BEATB |
| Language of cataloging | dut |
| Transcribing agency | BEATB |
| Modifying agency | OCLCQ |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 .M29 2010 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.2 .M29 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| Relator code | aut |
| 9 (RLIN) | 201050 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Research : |
| Remainder of title | an applied approach / |
| Statement of responsibility, etc | Naresh K. Malhotra [aut] ; David F. Birks [aut] ; Peter Wills [aut]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1037 p |
| 336 ## - CONTENT TYPE | |
| Content Type Term | tekst |
| Content Type Code | txt |
| Source | rdacontent/dut |
| 337 ## - MEDIA TYPE | |
| Media Type Term | zonder medium |
| Media Type Code | n |
| Source | rdamedia/dut |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marktonderzoek. |
| 9 (RLIN) | 201051 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 201052 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | onderzoeksmethoden. |
| 9 (RLIN) | 201053 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing. |
| 9 (RLIN) | 201054 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marktonderzoek. |
| 9 (RLIN) | 201055 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Birks, David F. |
| Relator code | aut |
| 9 (RLIN) | 201056 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wills, Peter. |
| Relator code | aut |
| 9 (RLIN) | 201057 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| h (OCLC) | NO HOLDINGS IN TSAUD - 2 OTHER HOLDINGS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2023-10-23 | HF5415.2 .M29 2010 | 5072324 | 2023-11-08 | 2023-10-23 | Books |