| 000 -LEADER | |
|---|---|
| fixed length control field | 01120pam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2019044258 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430150235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190930s2020 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2019044258 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749483913 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749483911 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | UK-RwCLS |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .L3617 2020 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 .L3617 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leboff, Grant, |
| Relator term | author. |
| 9 (RLIN) | 189556 |
| 245 10 - TITLE STATEMENT | |
| Title | Myths of marketing : |
| Remainder of title | banish the misconceptions and become a great marketer / |
| Statement of responsibility, etc | Grant Leboff. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | London, United Kingdom : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page, |
| Date of production, publication, distribution, manufacture | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 213 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 336 ## - CONTENT TYPE | |
| Content Type Term | still image |
| Content Type Code | sti |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 189557 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Online version: |
| Main entry heading | Leboff, Grant, |
| Title | Myths of marketing |
| Edition | 1st. |
| Place, publisher, and date of publication | New York : Kogan Page, 2020. |
| International Standard Book Number | 9780749483920 |
| Record control number | (DLC) 2019044259 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 50108 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | American University in Dubai | American University in Dubai | Main Collection | 2020-03-23 | Oasis Proquest | 73.00 | HF 5415 .L3617 2020 | C20031795 | 2023-11-08 | 2020-03-23 | Books |