MARC details
| 000 -LEADER |
|---|
| fixed length control field |
11001nam a22004933i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
EBC4935198 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240430150129.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190206s2003 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780743258234 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780743222099 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(MiAaPQ)EBC4935198 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Au-PeEL)EBL4935198 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaONFJC)MIL893794 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1000452653 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM 621.R57 2003 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HM 621.R57 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rogers, Everett M. |
| 9 (RLIN) |
35244 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Diffusion of Innovations. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Riverside : |
| Name of producer, publisher, distributor, manufacturer |
Free Press, |
| Date of production, publication, distribution, manufacture |
2003. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Date of production, publication, distribution, manufacture |
©2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (448 pages) |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
computer |
| Media Type Code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
online resource |
| Carrier Type Code |
cr |
| Source |
rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Intro -- Dedication -- Preface -- Chapter 1: Elements of Diffusion -- Water Boiling in a Peruvian Village: Diffusion That Failed -- What is Diffusion? -- Controlling Scurvy in the British Navy -- Nondiffusion of the Dvorak Keyboard -- Four Main Elements in the Diffusion of Innovations -- 1. The Innovation -- 2. Communication Channels -- 3. Time -- 4. A Social System -- Diffusion of Hybrid Corn in Iowa -- Summary -- Chapter 2: A History of Diffusion Research -- The Beginnings of Diffusion Research in Europe -- Gabriel Tarde and Imitation -- Georg Simmel's Stranger -- The British and German-Austrian Diffusionists -- The Rise of Diffusion Research Traditions -- Paradigms and Invisible Colleges -- The Anthropology Research Tradition -- Miracle Rice in Bali: the Goddess and the Computer -- Early Sociology -- Rural Sociology -- The Diffusion of Modern Math in Pittsburgh -- Worldwide Diffusion of the Kindergarten -- Public Health and Medical Sociology -- The Columbia University Drug Diffusion Study -- The Taichung Field Experiment -- STOP AIDS in San Francisco -- Communication -- Diffusion of News of the September 11 Terrorist Attacks -- Marketing -- Opinion Leaders and Mavens in the Diffusion of Electric Cars -- Geography -- General Sociology -- Networks in Recruitment to Freedom Summer -- Trends by Diffusion Research Traditions -- A Typology of Diffusion Research -- Summary -- Chapter 3: Contributions and Criticisms of Diffusion Research -- The Status of Diffusion Research Today -- Criticisms of Diffusion Research -- The Pro-Innovation Bias of Diffusion Research -- Pure Drinking Water in Egyptian Villages -- Preference for Sons in India and China -- The Individual-Blame Bias in Diffusion Research -- The Recall Problem in Diffusion Research -- The Issue of Equality in the Diffusion of Innovations -- Summary -- Chapter 4: The Generation of Innovations. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The Innovation-Development Process -- 1. Recognizing a Problem or Need -- 2. Basic and Applied Research -- Birth of the Laptop Computer at Toshiba -- 3. Development -- How the Refrigerator Got Its Hum -- Classifying the Segway -- 4. Commercialization -- Fumbling the Future at Xerox PARC -- 5. Diffusion and Adoption -- 6. Consequences -- Serendipity in the Discovery of Warfarin -- Socioeconomic Status, Equality, and Innovation Development -- Hard Tomatoes in California -- Tracing the Innovation-Development Process -- The Shortcomings of Tracer Studies -- Future Research on the Innovation-Development Process -- The Agricultural Extension Model -- Summary -- Chapter 5: The Innovation-Decision Process -- A Model of the Innovation-Decision Process -- The Knowledge Stage -- Which Comes First, Needs or Awareness of an Innovation? -- Three Types of Knowledge About an Innovation -- Early Versus Late Knowers of Innovations -- The Persuasion Stage -- The Decision Stage -- The Implementation Stage -- Re-Invention -- How Much Re-Invention Occurs? -- Re-Invention Is Not Necessarily Bad -- Why Does Re-Invention Occur? -- Re-Invention of Horse Culture by the Plains Indians -- The Confirmation Stage -- Dissonance -- Discontinuance -- The Discontinuance of Smoking -- Forced Discontinuance and the Rise of Organic Farming -- Are There Stages in the Innovation-Decision Process? -- Process Versus Variance Research -- Evidence of Stages -- The Hierarchy-of-Effects -- Stages-of-Change -- Communication Channels in the Innovation-Decision Process for Tetracycline -- Communication Channels by Stages in the Innovation-Decision Process -- Categorizing Communication Channels -- Mass Media Versus Interpersonal Channels -- Cosmopolite Versus Localite Channels -- The Bass Forecasting Model -- Communication Channels by Adopter Categories -- The Innovation-Decision Period. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The Rate of Awareness-Knowledge and Rate of Adoption -- The Length of the Innovation-Decision Period by Adopter Category -- How the Internet Is Changing the Innovation-Decision Process -- Summary -- Chapter 6: Attributes of Innovations and their Rate of Adoption -- Black Music in White America: Rap -- Rate of Adoption -- Research on the Attributes of Innovations -- Measuring the Attributes of Innovations -- Organizations as the Units of Adoption -- Postdiction Versus Prediction -- An Agricultural Innovation That Failed -- Relative Advantage -- Economic Factors and Rate of Adoption -- Status Aspects of Innovations -- Overadoption -- Relative Advantage and Rate of Adoption -- Preventive Innovations -- The Effects of Incentives -- Mandates for Adoption -- Compatibility -- Compatibility with Values and Beliefs -- Compatibility with Previously Introduced Ideas -- Compatibility with Needs -- Photovoltaics on a Million Roofs -- The Daughter-in-Law Who Doesn't Speak -- Compatibility and Rate of Adoption -- Technology Clusters -- Naming an Innovation -- Positioning an Innovation -- Acceptability Research -- Indigenous Knowledge Systems -- Complexity -- Trialability -- Observability -- Cellular Telephones and the Lifestyle Revolution -- Summary -- Chapter 7: Innovativeness and Adopter Categories -- Diffusion of Farm Innovations in a Colombian Village in the Andes -- Classifying Adopter Categories on the Basis of Innovativeness -- The S-Shaped Curve of Adoption and Normality -- Measuring Organizational Innovativeness -- Who Adopts? -- Adopter Categorization -- Adopter Categories as Ideal Types -- Innovators: Venturesome -- Early Adopters: Respect -- Early Majority: Deliberate -- Late Majority: Skeptical -- Laggards: Traditional -- People Who Said No to Innovation: The Old Order Amish -- Characteristics of Adopter Categories -- Socioeconomic Characteristics. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Personality Variables -- Communication Behavior -- Audience Segmentation and Adopter Categories -- Cell Phone Laggards in Hong Kong -- The Innovativeness/Needs Paradox and the Strategy of Least Resistance -- Network Influences on Innovativeness -- Summary -- Chapter 8: Diffusion Networks -- Opinion Leadership in the Diffusion of Modern Math -- Models of Communication Flows -- The Hypodermic Needle Model -- The Two-Step Flow Model -- Homophily and Heterophily in Communication Networks -- Homophily and Heterophily -- Homophily as a Barrier to Diffusion -- Measuring Opinion Leadership and Network Links -- The Role of Alpha Pups in the Viral Marketing of a Cool Electronics Game -- Monomorphic and Polymorphic Opinion Leadership -- Paul Revere's Ride -- Characteristics of Opinion Leaders -- External Communication -- Accessibility -- Socioeconomic Status -- Innovativeness -- Innovativeness, Opinion Leadership, and System Norms -- Opinion Leader Organizations -- Do Opinion Leaders Matter? -- Networks in the Diffusion of a Medical Drug -- Diffusion Networks -- Building a Network for the Diffusion of Photovoltaics in the Dominican Republic -- Cluster Studies -- Dr. John Snow and the Cholera Epidemic in London -- Communication Network Analysis -- The Strength-of-Weak-Ties Theory -- Who Is Linked to Whom in Networks? -- Social Learning Theory -- The Critical Mass in the Diffusion of Interactive Innovations -- The Critical Mass in the Diffusion of Fax -- Diffusion of the Internet -- The Concept of Critical Mass -- Watching While Being Watched -- The Sleeper -- Individual Thresholds for Adoption -- Why Do Individuals Adopt Prior to the Critical Mass? -- Networks and the Turbocharger Effect -- Strategies for Getting to Critical Mass -- Summary -- Chapter 9: The Change Agent -- Targeting -- Change Agents as Linkers -- The Sequence of Change Agent Roles. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Coercion in Norplant Diffusion Safaris in Indonesia -- Factors in Change Agent Success -- Change Agent Efforts -- Client Orientation -- Compatibility with Clients' Needs -- Sustainability: "Chicken" Davis in Nigeria -- Change Agent Empathy -- Communication Campaigns -- The ORT Campaign in Egypt -- Homophily and Change Agent Contact -- Change Agents' Contact with Lower-Status Clients -- Para-Professional Aides -- Change Agent Credibility -- Inauthentic Professionalization of Aides -- The Baltimore Needle-Exchange Project -- The Use of Opinion Leaders -- The Role of Demonstrations -- Clients' Evaluative Ability -- The Agricultural Extension Service -- Centralized and Decentralized Diffusion Systems -- Advantages and Disadvantages of Decentralized Diffusion -- Summary -- Chapter 10: Innovation in Organizations -- Types of Innovation-Decisions -- Organizations -- Virtual Organizations -- Organizational Innovativeness -- Size and Organizational Innovativeness -- Structural Characteristics and Organizational Innovativeness -- The Role of Champions -- The Innovation Process in Organizations -- Adoption of New Communication Technologies -- Stages in the Innovation Process -- 1. Agenda-Setting -- 2. Matching -- 3. Redefining/Restructuring -- 4. Clarifying -- 5. Routinizing -- The Santa Monica Freeway Diamond Lane Experiment: Implementation Failure -- New Communication Technologies in Organizations -- Summary -- Chapter 11: Consequences of Innovations -- Snowmobile Revolution in the Arctic -- Studying Consequences -- Classifications of Consequences -- Desirable Versus Undesirable Consequences -- Direct Versus Indirect Consequences -- ORT: The Consequences of Consequences -- Anticipated Versus Unanticipated Consequences -- Steel Axes for Stone-Age Aborigines -- Form, Function, and Meaning of an Innovation -- The Irish Potato Famine. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Achieving a Dynamic Equilibrium. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 9 (RLIN) |
35245 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Rogers, Everett M. |
| Title |
Diffusion of Innovations |
| Place, publisher, and date of publication |
Riverside : Free Press,c2003 |
| International Standard Book Number |
9780743222099 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 40 - Find this eBook HERE |
|---|
| Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/audubai/detail.action?docID=4935198">https://ebookcentral.proquest.com/lib/audubai/detail.action?docID=4935198</a> |
| access note |
<a href="Click here to access online">Click here to access online</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
eBooks |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
48923 |