MARC details
| 000 -LEADER |
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| fixed length control field |
02095nam a2200481 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
EBC4440204 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240430150109.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151014s2016 cauad ob 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9789351506430 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789351506447 (e-book) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(MiAaPQ)EBC4440204 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Au-PeEL)EBL4440204 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaPaEBR)ebr11171005 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(CaONFJC)MIL902616 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)944311110 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P91.3 |
| Item number |
.M98 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mytton, Graham, |
| Relator term |
author. |
| 9 (RLIN) |
27832 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Handbook on radio and television audience research |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media audience research : |
| Remainder of title |
a guide for professionals / |
| Statement of responsibility, etc |
Graham Mytton, Peter Diem and Piet Hein van Dam. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks, California : |
| Name of producer, publisher, distributor, manufacturer |
SAGE Publications, Incorporated, |
| Date of production, publication, distribution, manufacture |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (298 pages) : |
| Other physical details |
illustrations |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
online resource |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revision of author's Handbook on radio and television audience research. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Research |
| -- |
Methodology. |
| 9 (RLIN) |
33044 |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 9 (RLIN) |
33045 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Diem, Peter, |
| Dates associated with a name |
1937- |
| Relator term |
author. |
| 9 (RLIN) |
27834 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dam, Piet Hein van, |
| Dates associated with a name |
1967- |
| Relator term |
author. |
| 9 (RLIN) |
27835 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Mytton, Graham. |
| Title |
Media audience research : a guide for professionals. |
| Place, publisher, and date of publication |
Thousand Oaks, California : SAGE Publications, Incorporated, 2016 |
| International Standard Book Number |
9789351506430 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 40 - Find this eBook HERE |
|---|
| Uniform Resource Identifier |
<a href="https://ezproxy.aud.edu/login?url=https://ebookcentral.proquest.com/lib/audubai/detail.action?docID=4440204">https://ezproxy.aud.edu/login?url=https://ebookcentral.proquest.com/lib/audubai/detail.action?docID=4440204</a> |
| access note |
<a href="Click here to access online">Click here to access online</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
eBooks |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
48401 |