| 000 -LEADER | |
|---|---|
| fixed length control field | 03369cam a22003978i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 41669 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145617.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140916s2014 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014029236 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415727587 (pbk.) : |
| Terms of availability | 49.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415727588 (pbk.) : |
| Terms of availability | 49.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | Z285.6 |
| Item number | .B38 2014 |
| 069 ## - | |
| -- | 09347041 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | Z 285.6 .B38 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | Z 285.6 .B38 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baverstock, Alison. |
| 9 (RLIN) | 105705 |
| 245 10 - TITLE STATEMENT | |
| Title | How to market books / |
| Statement of responsibility, etc | Alison Baverstock. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Abingdon ; |
| -- | New York, NY : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 471 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: - a number of new case studies - detailed coverage of individual market segments - checklists and summaries of key points - several new chapters - a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University"-- |
| -- | Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: General Principles and Understanding 1. Marketing and marketing in publishing 2. What's for sale? 3. Understanding the Market: Market Research and Other Sources of Market Information 4. Profit, Loss and Accountability Part 2: Putting this into Practice 5. The Medium Is the Message 6. How to Write a Marketing Plan 7. Selling 8. Direct Marketing 9. Online Marketing 10. Publicity and PR 11. Working with authors and other vital partnerships 12. Organising events, presentations and other opportunities to share content 13. Techniques for writing effective copy 14. The layout and dissemination of marketing materials Part 3: Specific Advice for Particular Markets 15. Approaching specific interest markets; the value and significance of niche in publishing 15.1 Finding the general reader 15.2 Marketing children's books 15.3 Selling resources to public libraries 15.4 Promoting to university academics 15.5 Selling to academic libraries 15.6 Selling to educational markets 15.7 Marketing to doctors and other healthcare professionals 15.8 Selling to professional and industrial markets |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Books |
| General subdivision | Marketing. |
| 9 (RLIN) | 105707 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Books |
| General subdivision | Internet marketing. |
| 9 (RLIN) | 105710 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | SOCIAL SCIENCE / Media Studies. |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 105713 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P49.95usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 07-20-15 |
| c | 05-25-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 05-25-15 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5127061 |
| j | 0 |
| l | audmc |
| o | - |
| p | 184.00 |
| q | - |
| r | - |
| s | d |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i15699213 |
| z | 05-25-15 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 1915-05-25 | 184.00 | Z 285.6 .B38 2014 | 5127061 | 2023-12-01 | 184.00 | 2015-07-25 | Books |