MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02160cam a22003854a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocm52381588 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240430145555.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030602s2004 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003054830 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131020250 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780131020252 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)52381588 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
ZLM |
| -- |
NMC |
| -- |
IG# |
| -- |
OCLCF |
| -- |
OCLCO |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TSAA |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM1221 |
| Item number |
.S45 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HM 1221 .S45 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HM 1221 .S45 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Seitel, Fraser P. |
| 9 (RLIN) |
88339 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The practice of public relations / |
| Statement of responsibility, etc |
Fraser P. Seitel. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Pearson Prentice Hall, |
| Date of publication, distribution, etc |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 568 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. I. |
| Title |
Evolution -- |
| Miscellaneous information |
Ch. 1. |
| Title |
Defining Public Relations -- |
| Miscellaneous information |
Ch. 2. |
| Title |
The Growth of Public Relations -- |
| Miscellaneous information |
Pt. II. |
| Title |
Preparation/Process -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Communication -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Management -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Public Opinion -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Ethics -- |
| Miscellaneous information |
Ch. 7. |
| Title |
The Law -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Research -- |
| Miscellaneous information |
Pt. III. |
| Title |
The Publics -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Print Media Relations -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Electronic Media Relations -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Employee Relations -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Multicultural Community Relations -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Government Relations -- |
| Miscellaneous information |
Ch. 14. |
| Title |
Consumer Relations -- |
| Miscellaneous information |
Ch. 15. |
| Title |
Investor Relations -- |
| Miscellaneous information |
Ch. 16. |
| Title |
International Relations -- |
| Miscellaneous information |
Pt. IV. |
| Title |
Execution -- |
| Miscellaneous information |
Ch. 17. |
| Title |
Public Relations Writing -- |
| Miscellaneous information |
Ch. 18. |
| Title |
Writing for the Eye and Ear -- |
| Miscellaneous information |
Ch. 19. |
| Title |
Public Relations and the Internet -- |
| Miscellaneous information |
Ch. 20. |
| Title |
Integrated Marketing Communications -- |
| Miscellaneous information |
Ch. 21. |
| Title |
Crisis Management -- |
| Miscellaneous information |
Pt. V. |
| Title |
The Future -- |
| Miscellaneous information |
Ch. 22. |
| Title |
The Golden Age. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
98613 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01082892 |
| 9 (RLIN) |
98616 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
United States. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01204155 |
| 9 (RLIN) |
98619 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
|
| b |
01-20-15 |
| c |
01-18-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
01-18-15 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nju |
| -- |
4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
0 |
| i |
5147361 |
| j |
0 |
| l |
audmc |
| o |
- |
| p |
473.00 |
| q |
- |
| r |
- |
| s |
- |
| t |
1 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
i15692310 |
| z |
01-20-15 |