MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02700cam a2200481 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocm51607324 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240430145545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030203s2004 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003043373 |
| 019 ## - |
|---|
| -- |
150955687 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131405462 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780131405462 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)51607324 |
| Canceled/invalid control number |
(OCoLC)150955687 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
NLGGC |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
LVB |
| -- |
TULIB |
| -- |
VXI |
| -- |
OCLCF |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TSAA |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.C58 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.123 .C58 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.123 .C58 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clow, Kenneth E. |
| 9 (RLIN) |
96520 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Integrated advertising, promotion & marketing communications / |
| Statement of responsibility, etc |
Kenneth E. Clow, Donald Baack. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Integrated advertising, promotion, and marketing communications |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Pearson Prentice Hall, |
| Date of publication, distribution, etc |
c2004 + |
| Place of manufacture |
1 CD-ROM. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 538 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The IMC foundation -- Integrated Marketing Communications -- Corporate Image and Brand Management -- Consumer Buyer Behavior -- Business-to-Business Buyer Behavior -- Promotions Opportunity Analysis -- IMC advertising tools -- Advertising Management -- Advertising Design: Theoretical Frameworks and Types of Appeals -- Advertising Design: Message Strategies and Executional Frameworks -- Advertising Media Selection -- IMC promotional tools -- Trade Promotions -- Consumer Promotions -- Personal Selling, Database Marketing, and Customer Relationship Management -- Public Relations, Regulations, and Sponsorship Programs -- IMC integration tools -- Internet Marketing -- IMC for Small Businesses and Entrepreneurial Ventures -- Evaluating an Integrated Marketing Program. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 9 (RLIN) |
96524 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
96528 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Promotie (public relations) |
| Source of heading or term |
gtt |
| 9 (RLIN) |
96529 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Reclame. |
| Source of heading or term |
gtt |
| 9 (RLIN) |
21181 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communicatie. |
| Source of heading or term |
gtt |
| 9 (RLIN) |
96532 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication en marketing. |
| 9 (RLIN) |
96535 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicité. |
| 9 (RLIN) |
96537 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00797511 |
| 9 (RLIN) |
96528 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00870196 |
| 9 (RLIN) |
96524 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baack, Donald. |
| 9 (RLIN) |
96538 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Clow, Kenneth E. |
| Title |
Integrated advertising, promotion & marketing communications. |
| Edition |
2nd ed. |
| Place, publisher, and date of publication |
Upper Saddle River, N.J. : Pearson Prentice Hall, c2004 |
| Record control number |
(OCoLC)676864124 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
|
| b |
11-20-14 |
| c |
11-20-14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
11-20-14 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nju |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
0 |
| i |
5118767 |
| j |
0 |
| l |
audmc |
| o |
- |
| p |
166.00 |
| q |
c |
| r |
- |
| s |
- |
| t |
1 |
| u |
2 |
| v |
0 |
| w |
2 |
| x |
0 |
| y |
i15690398 |
| z |
11-20-14 |