| 000 -LEADER | |
|---|---|
| fixed length control field | 03065cam a22003978i 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn861966444 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145533.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131024t20152015nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013039848 |
| 019 ## - | |
| -- | 881101892 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077861032 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077861035 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)861966444 |
| Canceled/invalid control number | (OCoLC)881101892 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | OCLCO |
| -- | YDXCP |
| -- | NLGGC |
| -- | KSU |
| -- | OCLCF |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAA |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M29474 2015 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415 .M29474 2015 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415 .M29474 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A., |
| Relator term | author. |
| 9 (RLIN) | 93799 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Twelfth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY : |
| Name of publisher, distributor, etc | McGraw-Hill Education, |
| Date of publication, distribution, etc | [2015]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliv, 740 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 29 cm |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART 1: INITIATING THE MARKETING PROCESS Chapter 1: Creating Customer Relationships and Value through Marketing Chapter 2: Developing Successful Organizational and Marketing Strategies Appendix A: Building an Effective Marketing Plan Chapter 3: Scanning the Marketing Environment Chapter 4: Ethical and Social Responsibility in Marketing PART 2: UNDERSTANDING BUYERS AND MARKETS Chapter 5: Understanding Consumer Behavior Chapter 6: Understanding Organizations as Customers Chapter 7: Understanding and Reaching Global Consumers and Markets PART 3: TARGETING MAREKETING OPPORTUNITIES Chapter 8: Marketing Research: From Customer Insights to Actions Chapter 9: Market Segmentation, Targeting, and Positioning PART 4: SATISFYING MARKETING OPPORTUNITIES Chapter 10: Developing New Products and Services Chapter 11: Managing Successful Products, Services, and Brands Chapter 12: Services Marketing Chapter 13: Building the Price Foundation Chapter 14: Arriving at the Final Price Appendix B: Financial Aspects of Marketing Chapter 15: Managing Marketing Channels and Supply Chains Chapter 16: Retailing and Wholesaling Chapter 17: Integrated Marketing Communications and Direct Marketing Chapter 18: Advertising, Sales Promotion, and Public Relations Chapter 19: Using Social Media to Connect with Consumers Chapter 20: Personal Selling and Sales Management PART 5: MANAGING THE MARKETING PROCESS Chapter 21: Implementing Interactive and Multichannel Marketing Chapter 22: Pulling It All Together: The Strategic Marketing Process Appendix C: Planning a Career in Marketing Appendix D: Alternate Cases |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 658-697) index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 93802 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Source of heading or term | fast |
| -- | (OCoLC)fst01010167 |
| 9 (RLIN) | 93802 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven William, |
| Relator term | author. |
| 9 (RLIN) | 93804 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William, |
| Relator term | author. |
| 9 (RLIN) | 93805 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 09-08-14 |
| c | 09-08-14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 09-08-14 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | n |
| -- | eng |
| -- | nyu |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5131298 |
| j | 0 |
| l | audmc |
| o | - |
| p | 670.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i15687016 |
| z | 09-08-14 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2014-09-08 | 670.00 | 2 | 1 | HF 5415 .M29474 2015 | 5131298 | 2023-11-08 | 2017-10-15 | 670.00 | 2015-07-25 | Books |