MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02530nam a22004338i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
40578 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240430145509.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131121s2014 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013037909 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415812061 (pbk.) : |
| Terms of availability |
59.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415812062 (pbk.) : |
| Terms of availability |
59.95 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.W43 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD 59 .W43 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD 59 .W43 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Westbrook, Ian. |
| 9 (RLIN) |
87288 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic financial and investor communications : |
| Remainder of title |
the stock price story / |
| Statement of responsibility, etc |
Ian Westbrook. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Abingdon, Oxon : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2014. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1405 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pages cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: The Stock Price Story, Ian Westbrook, principal of Australia's leading independent financial communication firm, argues just this: stock price is more a story than a number. This book sets out how to tell a corporate story, providing a guide through the fast-paced world of financial and investor communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and business media can't ignore"-- |
| -- |
Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Public relations. |
| 9 (RLIN) |
160408 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Investor relations. |
| 9 (RLIN) |
160409 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Stocks |
| General subdivision |
Prices. |
| 9 (RLIN) |
160410 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business communication. |
| 9 (RLIN) |
160411 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Management. |
| 9 (RLIN) |
160412 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
160413 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Banks & Banking. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
160414 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Business Communication / General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
160415 |
| 852 1# - LOCATION/CALL NUMBER |
|---|
| -- |
P59.95usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
|
| b |
07-17-14 |
| c |
06-29-14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
06-29-14 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
enk |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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0 |
| i |
5114431 |
| j |
0 |
| l |
audmc |
| o |
- |
| p |
220.00 |
| q |
- |
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- |
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1 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
i15682559 |
| z |
06-29-14 |