MARC details
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40433 |
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DLC |
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20240430145501.0 |
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130722s2015 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013029032 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415660358 : |
| Terms of availability |
160.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0415660351 : |
| Terms of availability |
160.00 |
| 040 ## - CATALOGING SOURCE |
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DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HM1221 |
| Item number |
.P38 2015 |
| 069 ## - |
|---|
| -- |
09951464 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HM 1221 .P38 2015 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HM 1221 .P38 2015 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Pathways to public relations : |
| Remainder of title |
histories of practice and profession / |
| Statement of responsibility, etc |
[edited by] Burton Saint John III, Margot Opdycke Lamme, Jacquie L'Etang. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1 Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pages cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Routledge new directions in public relations & communication research |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized and technical form of wielding influence. The result was an overemphasis on practice that explained public relations' ascendancy as an evolution and refinement of persuasive communication tactics. This volume responds to such simplistic, largely corporate and American, approaches by expanding the framework for understanding public relations history. It investigates broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures at different times in history and in different places. With its unique multicultural emphasis, it helps shift the paradigm of public relations history away from traditional methodologies and assumptions. Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field"-- |
| -- |
Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
159872 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
159873 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Public Relations. |
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bisacsh |
| 9 (RLIN) |
159874 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Industries / Media & Communications Industries. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
159875 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
St. John, Burton, |
| Dates associated with a name |
1957- |
| 9 (RLIN) |
159876 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Opdycke Lamme, Margot. |
| 9 (RLIN) |
159877 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
L'Etang, Jacquie. |
| 9 (RLIN) |
159878 |
| 852 1# - LOCATION/CALL NUMBER |
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| -- |
P160.00usd |
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06-02-14 |
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05-28-14 |
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Books |
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audmc |
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05-28-14 |
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m |
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eng |
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600.00 |
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05-28-14 |