AUD Library Catalog

Normal view MARC view

Strategic thinking for advertising creatives / (Record no. 40301)

MARC details
000 -LEADER
fixed length control field 01323cam a2200349Ii 4500
001 - CONTROL NUMBER
control field ocn827974114
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240430145453.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130218s2013 enka b 001 0 eng d
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016444162
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781780672731 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 178067273X (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)827974114
040 ## - CATALOGING SOURCE
Original cataloging agency YDXCP
Transcribing agency YDXCP
Modifying agency BTCTA
-- UKMGB
-- BDX
-- CDX
Description conventions rda
Modifying agency SINLB
-- OCLCO
-- YBM
-- OCLCF
-- UVV
049 ## - LOCAL HOLDINGS (OCLC)
Holding library TSAA
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .K38 2013
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5823 .K38 2013
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5823 .K38 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Taylor, Alice Kavounas,
Relator term author.
9 (RLIN) 158902
245 10 - TITLE STATEMENT
Title Strategic thinking for advertising creatives /
Statement of responsibility, etc Alice Kavounas Taylor.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London, United Kingdom :
Name of publisher, distributor, etc Laurence King Publishing,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 208 pages :
Other physical details illustrations (chiefly color) ;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (page 201) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 158903
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns.
9 (RLIN) 158904
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Source of heading or term fast
-- (OCoLC)fst00797511
9 (RLIN) 158903
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns.
Source of heading or term fast
-- (OCoLC)fst00797831
9 (RLIN) 158904
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a
b 05-14-14
c 05-14-14
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- audmc
Operator's initials, OID (RLIN) 05-14-14
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
-- n
-- eng
-- enk
-- 0
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 0
i 5110015
j 0
l audmc
o -
p 185.00
q -
r -
s -
t 1
u 0
v 0
w 0
x 0
y i15678726
z 05-14-14
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Library of Congress Classification     American University in Dubai American University in Dubai Main Collection 2014-05-14 185.00   HF 5823 .K38 2013 5110015 2023-11-07 185.00 2015-07-25 Books
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