| 000 -LEADER | |
|---|---|
| fixed length control field | 01163cam a2200337Ma 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn868023480 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145443.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131223s2014 ii b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177083705 : |
| Terms of availability | 36.25 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8177083708 : |
| Terms of availability | 36.25 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)868023480 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DKAGE |
| Language of cataloging | eng |
| Transcribing agency | DKAGE |
| Modifying agency | YDXCP |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | a-ii--- |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12.I5 |
| Item number | U63 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.12 .I5 U63 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.12 .I5 U63 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Upadhyaya, Makarand. |
| 9 (RLIN) | 157486 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategies and management : |
| Remainder of title | a sectoral analysis / |
| Statement of responsibility, etc | by Makarand Upadhyaya. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | New Century Publications, |
| Date of publication, distribution, etc | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 164 p. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [147]-156) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | India |
| General subdivision | Management. |
| 9 (RLIN) | 157488 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| Geographic subdivision | India |
| General subdivision | Marketing. |
| 9 (RLIN) | 157492 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 04-10-14 |
| c | 04-10-14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 04-10-14 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | n |
| -- | eng |
| -- | ii |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5108411 |
| j | 0 |
| l | audmc |
| o | - |
| p | 135.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i15676171 |
| z | 04-10-14 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2014-04-10 | 135.00 | HF 5415.12 .I5 U63 2014 | 5108411 | 2023-11-08 | 135.00 | 2015-07-25 | Books |