MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03744cam a2200433 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
39986 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240430145437.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130328s2014 paua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013011319 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781466643574 : |
| Terms of availability |
175.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1466643579 : |
| Terms of availability |
175.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Description conventions |
rda |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
OCLCO |
| -- |
CDX |
| -- |
YDXCP |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.C335 2014 |
| 069 ## - |
|---|
| -- |
09873467 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.13 .C335 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.13 .C335 2014 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Cases on consumer-centric marketing management / |
| Statement of responsibility, etc |
[edited by] Vimi Jham, Sandeep Puri. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hershey, PA : |
| Name of publisher, distributor, etc |
Business Science Reference, |
| Date of publication, distribution, etc |
[2014]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 351 pages ; |
| Dimensions |
27 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Ch.1. Understanding Consumer Behavior through Mental Accounting: Evidence from Turkish Consumers {u2013} Ch. 2. What Went Wrong? -- Ch.3. Case Study on Relationship Marketing {u2013} Ch.4. A Line in Water: A Case of Customer Relationship Management {u2013} Ch.5. The Realization of Customer Satisfaction with Technology Integrations {u2013} Ch.6. Intensive Care {u2013} Ch.7. Always Trust the Customer: How Zara has revolutionized the Fashion Industry and Become a Worldwide Leader {u2013} Ch.8. Consumer Behavior Perspective for Fairness Creams: A Case of ‘Fair & Lovely’ {u2013} Ch.9. International Branding at Mirza International: Dilemma Unsolved {u2013} Ch.10. Delhi Bank of India: Dilemma of a New Bank Manager {u2013} Ch.11. Facebook: An Application of Cloud Computing {u2013} Ch.12. Price Effectiveness in Hotels: Case Study Comparing Strategies Adopted by Mid-Size Hotels in New Delhi {u2013} Ch. 13. Indian Luxury Car Market Changing Lanes: A Case of BMW India {u2013} Ch.14. Niche Marketing Strategies for Business Growth: An Experiential Journey {u2013} Ch.15. Marketing of Tobacco Products in Australia: Dealing with the Emerging Regulations {u2013} Ch. 16. Concentra BPO: The Falling Customer Satisfaction {u2013} Ch. 17. A Case Study on Customer Experiential Management at High Five Hotels Pvt. Ltd, Nashik {u2013} Ch.18. Case Study on Customer’s Ambidextrous Nature of Trust in Internet Banking: Australian Context {u2013} Ch.19. Should Corporate Political Lobbying Come under Scanner by Regulatory Mechanism?: Vaishnavi Corporate Communication and 2G Spectrum Scam: A Political Lobbying Case -- Ch.20. Tata GoldPlus: Adoption of Customer Oriented Strategy for Penetrating Market Opportunity {u2013} Ch.21. When Citi was Found Sleeping {u2013} Ch.22. Triumph Charter School Service Provider {u2013} Ch.23. Maximizing Employee On-Boarding: A Study in a Pharmaceutical Company. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
156474 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
156475 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
156477 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
156479 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jham, Vimi, |
| Dates associated with a name |
1968- |
| 9 (RLIN) |
156480 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Puri, Sandeep, |
| Dates associated with a name |
1972- |
| 9 (RLIN) |
156481 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| 9 (RLIN) |
156482 |
| 852 1# - LOCATION/CALL NUMBER |
|---|
| -- |
P175.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
|
| b |
03-18-14 |
| c |
03-12-14 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
03-12-14 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
n |
| -- |
eng |
| -- |
pau |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
0 |
| i |
5132965 |
| j |
0 |
| l |
audmc |
| o |
- |
| p |
644.00 |
| q |
- |
| r |
- |
| s |
- |
| t |
1 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
i15658120 |
| z |
03-12-14 |