| 000 -LEADER | |
|---|---|
| fixed length control field | 01799cam a22003618a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 38684 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145341.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120720s2012 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012029103 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273772958 (pbk.) : |
| Terms of availability | 29.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273772953 (pbk.) : |
| Terms of availability | 29.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .N34 2012 |
| 069 ## - | |
| -- | 09548263 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.126 5 N34 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nahai, Nathalie. |
| 9 (RLIN) | 132115 |
| 245 10 - TITLE STATEMENT | |
| Title | Webs of influence / |
| Statement of responsibility, etc | Nathalie Nahai. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England ; |
| -- | New York : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 271 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction Part 1 Know Who You're Targeting 1. The human brain 2. The psychology of decision-making 3. Who is online and why? 4. Who are you targeting? 5. Cultural quirks 6. Individual differences Part 2 Communicate Persuasively 7. Basic principles 8. Your website 9. Your images 10. Your videos 11. Your colours 12. Your social media Part 3 Sell with Integrity 13. Influence: an introduction 14. Principles of online influence 15. Building reputational capital 16. Increase your sales 17. Pricing and value 18. The 'behaviour chain' 19. Risk, trust and privacy A closing note... Notes Glossary Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 147974 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 147975 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Web sites |
| General subdivision | Design. |
| 9 (RLIN) | 147976 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P29.99usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 05-14-13 |
| c | 05-08-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 05-08-13 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 1 |
| i | 5145620 |
| j | 0 |
| l | audmc |
| o | - |
| p | 110.10 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 2 |
| v | 0 |
| w | 2 |
| x | 0 |
| y | i14917087 |
| z | 05-08-13 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2013-05-08 | 110.10 | 2 | HF 5415.126 5 N34 2012 | 5145620 | 2023-11-08 | 110.10 | 2015-07-25 | Books |