| 000 -LEADER | |
|---|---|
| fixed length control field | 01681cam a2200361Ma 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn795182449 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145324.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120529s2012 enka 000 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB255604 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 016099722 |
| Source | Uk |
| 019 ## - | |
| -- | 780484278 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781908126306 (pbk.) : |
| Terms of availability | 29.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1908126302 (pbk.) : |
| Terms of availability | 29.95 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)795182449 |
| Canceled/invalid control number | (OCoLC)780484278 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKMGB |
| Language of cataloging | eng |
| Transcribing agency | UKMGB |
| Modifying agency | CDX |
| -- | VP@ |
| -- | YDXCP |
| -- | BTCTA |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NC997 |
| Item number | .S556 2012 |
| 069 ## - | |
| -- | 09489561 |
| 090 #4 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | NC 997 .S556 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shore, Robert. |
| 9 (RLIN) | 65190 |
| 245 10 - TITLE STATEMENT | |
| Title | 10 principles of advertising / |
| Statement of responsibility, etc | Robert Shore. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Ten principles of advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Vivays, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 176 p.: |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Principle 1: Know Your Audience Principle 2: Behind Every Great Advertising Campaign is a Great Creative Concept Principle 3: Less is More Principle 4: A Picture is Worth a Thousand Words - But Never Underestimate the Power of a Great Headline Principle 5: Originality is Just Copying with a Twist Principle 6: The Medium is - or at Least has a Serious Impact on - the Message Principle 7: There's No Such Thing as Bad Publicity Principle 8: Restrictions will Set You Free Principle 9: Once is Never Enough Principle 10: Ignore All Rules and Prescriptions |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commercial art. |
| 9 (RLIN) | 145707 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 145708 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 03-25-13 |
| c | 03-24-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 03-24-13 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5142106 |
| j | 0 |
| l | audmc |
| o | - |
| p | 110.10 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i14909522 |
| z | 03-24-13 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2013-03-24 | 110.10 | 1 | NC 997 .S556 2012 | 5142106 | 2023-11-17 | 110.10 | 2015-07-25 | Books |