MARC details
| 000 -LEADER |
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| fixed length control field |
03010cam a2200397Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn313398860 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240430145314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090309s2009 sz a b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783037781609 : |
| Terms of availability |
65.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
3037781602 : |
| Terms of availability |
65.00 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)313398860 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
RVE |
| Transcribing agency |
RVE |
| Modifying agency |
RVE |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
OHX |
| -- |
BWX |
| -- |
IAY |
| -- |
SZ9XM |
| -- |
OMB |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
e-sz--- |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
TSAA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
NC999.6.S9 |
| Item number |
G44 2009 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
NC 999.6 .S9 G44 2009 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
NC 999.6 .S9 G44 2009 |
| 245 00 - TITLE STATEMENT |
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| Title |
Corporate diversity : |
| Remainder of title |
Swiss graphic design and advertising by Geigy, 1940-1970 / |
| Statement of responsibility, etc |
edited by Museum für Gestaltung Zürich ; Andres Janser, Barbara Junod. |
| 246 3# - VARYING FORM OF TITLE |
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| Title proper/short title |
Swiss graphic design and advertising by Geigy, 1940-1970 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Baden : |
| Name of publisher, distributor, etc |
Lars Müller, |
| Date of publication, distribution, etc |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
208 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. 199-203). |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Design as giving form: graphic design and advertising from Basel / Andres Janser -- From a focus on products to a focus on customers: the advertising policies and practices at the Basel Headquarters / Barbara Junod -- Target group oriented corporate communication: Geigy Films / Yvonne Zimmermann -- Geigy graphic design in the United States / Karin Gimmi -- "The clean cool look": Geigy graphic design in the United Kingdom / Andres Janser -- The influence of Swiss graphic design: an American view / R. Roger Remington -- Advertising campaigns : Butazolidin ; "A measurable success" ; Insidon ; Pertofran -- Series : Garden product advertisements ; Geigy-Berater ; Color sample catalogues ; Irgalan advertisements ; "Irgalan and Cuprophenyl advertisements ; "Ring Geigy for service" advertisements ; Delta-Butazolidin leaflets ; Geheimnisvoller mond ; Documenta Geigy: Tiere im Schlaf -- Diversity : Posters for pesticides ; Blotters ; Medomin ; Tanderil ; Insidon ; Tofranil -- Packaging : Retail packaging for pharmaceuticals ; Physicians' samples ; INsecticide and herbicide packaging for the Swiss market ; Insecticide and herbicide packaging for the U.S. market ; Polyethylene containers -- Prestige : Geigy-Werbeabteilung ; Geigy: eine firma und ihre Produkte ; "Geigy forscht für morgen" ; Über Juckreiz und Kratzinstrumente ; Documenta Geigy: Goma ; Die Arbeit im chemischen Werk ; Geigy Catalyst ; Geigy heute. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
J.R. Geigy A.G. |
| 9 (RLIN) |
143604 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art |
| Geographic subdivision |
Switzerland |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 9 (RLIN) |
143605 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Geographic subdivision |
Switzerland |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 9 (RLIN) |
143606 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Janser, Andres. |
| 9 (RLIN) |
128089 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Junod, Barbara, |
| Dates associated with a name |
1967- |
| 9 (RLIN) |
143607 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Museum für Gestaltung Zürich. |
| 9 (RLIN) |
143608 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Title |
Corporate diversity. |
| Place, publisher, and date of publication |
Baden : Lars Müller, c2009 |
| Record control number |
(OCoLC)608583481 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
|
| b |
02-06-13 |
| c |
02-06-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
audmc |
| Operator's initials, OID (RLIN) |
02-06-13 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
sz |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
0 |
| i |
5144426 |
| j |
0 |
| l |
audmc |
| o |
- |
| p |
239.00 |
| q |
- |
| r |
- |
| s |
- |
| t |
1 |
| u |
1 |
| v |
0 |
| w |
1 |
| x |
0 |
| y |
i14905516 |
| z |
02-06-13 |