| 000 -LEADER | |
|---|---|
| fixed length control field | 03641cam a22003614a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 37070 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145237.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110725s2012 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011030238 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412991315 (pbk.) : |
| Terms of availability | 51.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412991315 (pbk.) : |
| Terms of availability | 51.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | YDXCP |
| -- | BWX |
| -- | CDX |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .L383 2012 |
| 069 ## - | |
| -- | 09341641 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.2 .L383 2012 |
| 245 00 - TITLE STATEMENT | |
| Title | Leading edge marketing research : |
| Remainder of title | 21st-century tools and practices / |
| Statement of responsibility, etc | editors, Robert Kaden, Gerald Linda, Melvin Prince. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc | SAGE Publications, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 483 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface Acknowledgments Part I: Challenges to Marketing Research Chapter 1: New Roles for Marketing Researchers - Ian Lewis, Simon Chadwick Part II: Quantitative Marketing Research Chapter 2: Research ROI Analysis: A Powerful Tool for Marketers - Diane Schmalensee, A. Dawn Lesh Chapter 3: Combining Data Mines and Attitude Research - Paul Gurwitz Chapter 4: The 21st Century Development of Products: Where Customer Guidance Is Taking Us - Howard Moskowitz, Burt Krieger, Linda Ettinger Lieberman Chapter 5: Behavioral Economics: A Blueprint for New "Ah Ha" Moments - Crawford Hollingworth Chapter 6: State-of-the-Science Market Segmentation: Making Results Actionable for Marketers - Kevin Clancy, Ami Bowen Chapter 7: Marketing Accountability: Understanding Performance and Drivers of Brand Success - William Pink, Phillip Herr, Dorothy Fitch Part 3: Qualitative Marketing Research Chapter 8: Taking Qualitative Research to the Next Level - Judith Langer, Sharon Dimoldenberg Chapter 9: Consumer Anthropology as a Framework for the Use of Ethnography in Market Research - Jamie Gordon, Larry Irons Chapter 10: Diving Deep: Using ZMET to Unearth Insights About Unconscious Consumer Thinking - Joseph Plummer, James Forr, Katje Bressette Chapter 11: Crowdsourcing and Consumer Insights - Robin Pentecost, Mark Spence Part 4: Customer Motivation Chapter 12: Understanding Consumer Emotions: How Market Research Helps Marketers Engage With Consumers - Alastair Gordon Chapter 13: Neuroimaging and Marketing Research: Hook-up, Love Affair, or Happy Marriage? - Sean Green, Neil Holbert Chapter 14: Using Empathy and Narrative to Ignite Research - Neil Gains Chapter 15: Standing Waves, Stasis, Contagion and Consumer Trends - J. Walker Smith Part 5: Marketing Research Industry Trends Chapter 16: Mixed Methods in Marketing Research - Mel Prince, Mark A. P. Davies, Chris Manolis, Susan Tratner Chapter 17: Improving a Firm's Performance Using Advanced Analytical Insights - Marco Vriens, David Rogers Chapter 18: Panel Online Survey and Research Quality - Raymon Pettit Chapter 19: RFID in Research: Nineteen Things You Can Do with RFID that You Couldn't Do Before - Mickey Brazeal Chapter 20: Is the Future in Their Hands? Mobile-Based Research Options and Best Practices - Darren Mark Noyce Epilogue: The Future of Marketing Research - Robert Moran About the Editors About the Contributors |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 136172 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kaden, Robert J. |
| 9 (RLIN) | 136173 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Linda, Gerald. |
| 9 (RLIN) | 136175 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Prince, Melvin. |
| 9 (RLIN) | 136177 |
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| a | |
| b | 11-12-12 |
| c | 11-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
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| Operator's initials, OID (RLIN) | 11-11-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | cau |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5088326 |
| j | 0 |
| l | audmc |
| o | - |
| p | 187.17 |
| q | - |
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| v | 0 |
| w | 1 |
| x | 0 |
| y | i14893095 |
| z | 11-11-12 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-11-11 | 187.17 | 2 | HF 5415.2 .L383 2012 | 5088326 | 2023-11-08 | 2018-05-28 | 187.17 | 2015-07-25 | Books |