MARC details
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| fixed length control field |
04186nam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
36019 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240430145154.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080405s2008 si a b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008297650 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470822319 : |
| Terms of availability |
38.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470822317 : |
| Terms of availability |
38.00 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.W47 2008 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.126 5 W47 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wertime, Kent. |
| 9 (RLIN) |
126468 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
DigiMarketing : |
| Remainder of title |
the essential guide to new media & digital marketing / |
| Statement of responsibility, etc |
Kent Wertime and Ian Fenwick. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Singapore ; |
| -- |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
John Wiley & Sons (Asia), |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 406 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: The Rush to Keep Up -- Section 1: The New World of Media and Marketing -- Chapter 1: Old Media, New Media, and Future Media -- Media proliferation -- New Media traits -- Old media is becoming "new media" -- Low barriers to entry everyone s in the media business -- Web 2.0 -- Multi platform, multi screen world -- Not just e commerce digital marketing, digital influence -- Business crossing borders every day -- Chapter 2: Digital Ecosystem and Marketing A Framework -- Digital marketing as 21st direct marketing -- More than the Internet digital permeates everything -- An organizing principle for dealing with the digital ecosystem -- Dealing with variations of technology across different markets and geographies -- Section 2: Digital Options -- Chapter 3: Web Basics The Starting Point -- Websites, Microsites, and Splash Pages -- Static and Dynamically Generated Sites -- E Commerce or not to E Commerce -- Key Lessons from 10 years of the Internet -- The social evolution of the web tagging, folksonomy -- Chapter 4: Consumers in Control Consumer Generated Content -- Consumers taking control the consumer as the "programmer" (Tivo, RSS, time shifting) -- Consumers as creators user generated content in multiple forms (webcasting, podcasting) -- Consumers as brand advocates and critics the need to consider digital advocacy in an era of instant information and viral messaging -- Peers the new source of influence and authority -- Chapter 5: Paid Internet Media -- The basics of digital media planning and buying -- Digital media options: Banners, buttons, interstitials, and portals -- A basic introduction to ad serving -- Chapter 6: Other Forms of Internet Media -- The basics of non paid media how it works -- More digital media options: affiliate marketing, sponsorships, content deals -- Chapter 7: Search -- The rise of search why it s so important -- Bots and Web Crawlers what they are, how they work -- SEO and SEM what s the difference -- The future mobile search -- Chapter 8: E mail, Viral Marketing, and the Desktop -- E mail basics -- Viral marketing practices -- Widgets -- RSS -- Chapter 9: Mobile Platforms -- 3G -- I mode -- QR codes -- Digital Media Broadcasting (DMB) -- Chapter 10: In Store Digital -- Digital Point of Sale -- Digital Networks -- RFID -- Chapter 11: In Market Technologies -- Bluetooth -- Digital Signage -- Office Buildings and Taxis -- Chapter 12: The TV Revolution -- IPTV -- Digital TV and convergence -- Broadband -- Tivo and other personal video recorders -- Chapter 13: Games the New Hollywood -- Console and Network Games -- Hand held games -- In game advertising and marketing -- The rise of virtual worlds and how to use them -- Section 3: Planning for Digital Success -- Chapter 14: Understanding the Digital Consumer -- Targeting in an age of one -- It s a social thing cut and paste society, mash ups, the age of participation -- Rules of the road: opt in vs. spam -- Dealing with data privacy and the issue of consumer intru. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 9 (RLIN) |
126469 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Marketing. |
| 9 (RLIN) |
126472 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 9 (RLIN) |
126475 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fenwick, Ian, |
| Dates associated with a name |
1949- |
| 9 (RLIN) |
126476 |
| 852 1# - LOCATION/CALL NUMBER |
|---|
| -- |
P38.00usd |
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| b |
07-10-12 |
| c |
07-05-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
07-05-12 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
si |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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0 |
| i |
5093285 |
| j |
0 |
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audmc |
| o |
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139.65 |
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i13110482 |
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07-05-12 |