| 000 -LEADER | |
|---|---|
| fixed length control field | 02514cam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 36017 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145154.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081030s2009 enka bf 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008047678 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415423113 (pbk.) : |
| Terms of availability | 48.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415423112 (pbk.) : |
| Terms of availability | 48.95 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B7273 2009 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .B7273 2009 |
| 245 04 - TITLE STATEMENT | |
| Title | The advertising handbook / |
| Statement of responsibility, etc | [edited by] Helen Powell ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | New York : |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 247 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Media practice |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction The Advertising Business Part 1: Key Issues and Debates 1. Advertising Agencies and their Clients Helen Powell 2. Ronald's New Dance: A case study of corporate re-branding in the age of integrated marketing communications Steven Kline 3. Advertising Fragmentation: the beginning of a new paradigm? Francisco J. Perez-Latre 4. Advertising Research: Markets, Methods and Knowing Consumers Iain MacRury 5. Advertising Regulation Jonathan Hardy Part 2: Themed Chapters 6. Lynx: The challenges of lad culture Julia Dane & Catherine Yoon 7. Celebrity Helen Powell 8. Gender and Ethnicity in the advertising industry Andrew Blake 9. Viral Advertising: Internet Entertainment and Virtual Sociality Eleni Kasapi Part 3: Case Studies 10. Sponsorship, Advertising and the Olympic Games Iain MacRury 11. Advertising Universities: Re-presenting complex products in a difficult marketplace Iain MacRury and Sarah Hawkin 12. FMCG Advertising: The home of branding Tim Broadbent 13. Advertising and New Media Joseph Bassary 14. Political Advertising Darren Lilleker & Richard Scullion 15. Using a history of Ivory to explore changing advertising design Jacqueline Botterill Conclusion: The Future of Advertising and Advertising Agencies Janet Hull Glossary |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Form subdivision | Handbooks, manuals, etc. |
| 9 (RLIN) | 126452 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Powell, Helen. |
| 9 (RLIN) | 126454 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brierley, Sean, |
| Dates associated with a name | 1966- |
| Title of a work | Advertising handbook. |
| 9 (RLIN) | 66477 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Media practice. |
| 9 (RLIN) | 126457 |
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| b | 07-10-12 |
| c | 07-05-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
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| Operator's initials, OID (RLIN) | 07-05-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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| i | 5093310 |
| j | 0 |
| l | audmc |
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| p | 179.89 |
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| t | 1 |
| u | 1 |
| v | 4 |
| w | 1 |
| x | 0 |
| y | i13110469 |
| z | 07-05-12 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-07-05 | 179.89 | 2 | 5 | HF 5823 .B7273 2009 | 5093310 | 2024-09-26 | 2024-09-06 | 2024-09-06 | 179.89 | 2015-07-25 | Books |