| 000 -LEADER | |
|---|---|
| fixed length control field | 02428cam a2200337Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn244795338 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145148.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080902s2008 ilu 001 0 eng d |
| 019 ## - | |
| -- | 223919585 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781887229364 (pbk.) : |
| Terms of availability | 47.50 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1887229361 (pbk.) : |
| Terms of availability | 47.50 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)244795338 |
| Canceled/invalid control number | (OCoLC)223919585 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UIU |
| Transcribing agency | UIU |
| Modifying agency | BTCTA |
| -- | BAKER |
| -- | A6Q |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5837 |
| Item number | .R43 2008 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5837 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .R43 2008 |
| 245 00 - TITLE STATEMENT | |
| Title | Readings in account planning / |
| Statement of responsibility, etc | Hart Weichselbaum, executive editor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chicago, Ill. : |
| Name of publisher, distributor, etc | Copy Workship, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 316 p. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: How I learned to be an account planner / Hart Weichselbaum -- The account planning revolution (from Hitting the sweet spot) / Bruce Bendinger -- How I started account planning in agencies / Stanley Pollitt -- Growing pains : planners on planning / Robert Lauterborn -- What is account planning? (and what do planners do exactly?) / Merry Baskins -- How advertising works : new steps on the advertising timeline / Mike Hall -- Defining a brand / Paul Feldwick -- Bedbury on brands : 2 articles from Fast company / Scott Bedbury -- Selections from Testing to destruction / Alan Hedges -- A review of qualitative methods (from Goodthinking) / Wendy Gordon -- When to gather, how to gather, what to gather / Alice Kendrick -- Seven exercises to sharpen your skills / Alice Kendrick -- Getting in character / Lisa Fortini-Campbell -- The coolhunt / Malcolm Gladwell -- Planning the new business pitch : a practical guide / Hart Weichselbaum -- The science of shopping / Malcolm Gladwell -- Above and beyond advertising planning / John Griffiths -- Your next job description : what clients think / Scott Lukas & Stephen Walker -- Not all Europeans are alike / John Heilemann - Writing creative briefs/Hart Weichselbaum. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising campaigns |
| Geographic subdivision | United States |
| General subdivision | Planning. |
| 9 (RLIN) | 124685 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Geographic subdivision | United States. |
| 9 (RLIN) | 124688 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising agencies |
| General subdivision | Customer services |
| Geographic subdivision | United States. |
| 9 (RLIN) | 124691 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weichselbaum, Hart. |
| 9 (RLIN) | 124692 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 05-27-12 |
| c | 05-27-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 05-27-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | ilu |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5091642 |
| j | 0 |
| l | audmc |
| o | - |
| p | 174.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i13107203 |
| z | 05-23-12 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-05-23 | 174.00 | HF 5837 | 5091642 | 2023-11-07 | 174.00 | 2015-07-25 | Books |