MARC details
| 000 -LEADER |
|---|
| fixed length control field |
06120nam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
34677 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240430145106.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111028s2012 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
oc2012003058 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071767460 : |
| Terms of availability |
75.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071767460 : |
| Terms of availability |
75.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Transcribing agency |
UKMGB |
| Modifying agency |
YBM |
| -- |
GCmBT |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM263 |
| Item number |
.H317 2012 |
| 069 ## - |
|---|
| -- |
09991157 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HM 263 .H317 2012 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The handbook of strategic public relations and integrated communications / |
| Statement of responsibility, etc |
[edited by] Clarke L. Caywood. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 904 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to public relations and integrated marketing communications. Twenty-first century public relations : the strategic stages of integrated marketing communications / Clarke L. Caywood -- Communications research : foundational methods / Anders Gronstedt and Clarke L. Caywood-- Communications research: Dynamic digital methods / Clarke L. Caywood -- Public relations law / Karla K. Gower -- A brief history of public relations: The unseen power / Scott M. Cutlip and Brent Baker -- Ethics: Grounding the promotional strategies of China's tobacco industry in ethics / Cornelius Pratt -- Stakeholder leadership in public relations: The stakeholder concept: empowering public relations / Clarke L. Caywood -- The key stakeholders : your employees / Keith Burton -- Consumer insight in a digital age / Geraldine Henderson -- Marketing public relations : cementing the brand / Patricia T. Whalen -- Investor relations for shareholder value : communicating with the market / Nancy Hobor -- Mergers and acquisitions : Communications between the lines / Joele Frank -- Charities and corporate philanthropy : Giving back / John A Koten -- Government public information: Portal to the public / Brent Baker -- Broadcast media as broadcast public relations / Tim Larson and Craig Wirth -- Digital communities: Social media in action / Richard Edelman, Robert Holdheim, Mark Hass, Phil Gomes, Steve Rubel, Dereck Creevey -- Global media relations: traditional through 2.0 / Matthew P. Gonring -- Nongovernmental organizations : solving society's problems / Ray Boyer, Scott McCallum -- Associations : a strong voice / Richard P. Hanneman -- Agencies : Managing a global communications firm / Ray Kotcher -- Issues management methods for reputational management / James E. Arnold, Raymond P. Ewing -- State and local government relations: guiding principles / L. James Nelson -- Corporate governance: Operating as an open book / Ted McDougal, Kurt P. Stocker -- Career paths in public relations / Jean Cardwell, Dana Rubin -- The chief executive officer: The key spokesperson / John D. Graham -- Crisis communications : Brand new channels, same old static / Hud Englehart -- Current and continuing issues in public relations: Sustainability for business: A new global challenge / Charlene Lake, Tony Calandro -- Environmental communication: a matter of relationship, trust and planning / Susan Croce Kelly -- Relationship transformation: Shifting media boundaries / Kevin Clark -- Reputation management: Building and maintaining reputation through communications / Craig E. Carroll, Stephen A. Greyser, Elliot S. Schreiber --Industries and organizations: The automotive industry: A race to the future / Ray Day, Stephen J. Harris -- The aviation industry and civil aviation: Flying high for business / Robert P. Mark -- The insurance industry: Reputation management in good hands / Robert P. Gorman, James M. Dudas -- The hospitality industry: Communicating with our guests / John Wallis -- Sports marketing: Champion communicators / Amy D. Littleton,Steven H. Lesnik -- Effective technology communications : Innovation that matters / Edward Barbini, Rob Flaherty -- The entertainment business : Lights, cameras, promotion / Rob Doughty -- Healthcare: Harmonizing the health care message / Richard T. Cole -- The global restaurant industry: Communication strategies / Jonathan Blum --The retail industry: Not your father's drugstore / Michael Polzin -- The pharmaceutical industry: From promotion to constituency relations / Elliott S. Schreiber -- Consulting, technology services and outsourcing: An integrated approach to marketing and communications / Roxanne Taylor, Jayme Silverstone -- The financial and banking industry: Investing in our stakeholders / Anonymous -- The food and beverage industry: Catering to people's palates / Richard L. Nelson, Marguerite Copel -- The oil and natural gas industry: Communicating in a challenging environment / Sam Falcona -- Internal and external communications in a law firm / Mark Bain-- Practical skills and knowledge: Changing your own behavior to enhance behavioral results / Kerry D Tucker, Bill Trumpfheller -- Creativity: Powering integrated marketing communications ideas / Marty Kohr -- Writing for the ear: The challenge of effective speechwriting / Lee W.Huebner -- Writing for your audience matters more than ever / George Harmon -- Storytelling: All stories are true / Emma Caywood -- Branded content strategy: Meaningful stakeholder interaction / Sara E. Smith, Clarke L. Caywood -- Immersive 3-D virtual worlds: Avatars at work / Anders Gronstedt -- Global public relations networks: The efficacy and role of membership organizations in public relations / Gerard F. Corbett -- Conclusion: The future of public relations and integrated marketing communications / Clarke L. Caywood |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
112565 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 9 (RLIN) |
112567 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in management. |
| 9 (RLIN) |
112569 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 9 (RLIN) |
112570 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Caywood, Clarke L., |
| Dates associated with a name |
1947- |
| 9 (RLIN) |
112571 |
| 852 1# - LOCATION/CALL NUMBER |
|---|
| -- |
P75.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
|
| b |
02-08-12 |
| c |
02-06-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
02-06-12 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nyu |
| -- |
4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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0 |
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5097575 |
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audmc |
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275.25 |
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i13094294 |
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02-06-12 |