AUD Library Catalog

Normal view MARC view

Bite-sized marketing : (Record no. 34496)

MARC details
000 -LEADER
fixed length control field 01560cam a2200349 a 4500
001 - CONTROL NUMBER
control field 34496
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240430145059.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090506s2010 ilua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009016829
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780838910009 (pbk.) :
Terms of availability 48.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0838910009 (pbk.) :
Terms of availability 48.00
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number Z716.3
Item number .D69 2010
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) Z 716.3 .D69 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dowd, Nancy,
Dates associated with a name 1956-
9 (RLIN) 110398
245 10 - TITLE STATEMENT
Title Bite-sized marketing :
Remainder of title realistic solutions for the overworked librarian /
Statement of responsibility, etc Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago :
Name of publisher, distributor, etc American Library Association,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 140 p. :
Other physical details ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.
520 ## - SUMMARY, ETC.
Summary, etc Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Libraries
General subdivision Marketing.
9 (RLIN) 110399
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Libraries
General subdivision Public relations.
9 (RLIN) 110400
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Evangeliste, Mary.
9 (RLIN) 110401
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Silberman, Jonathan,
Dates associated with a name 1982-
9 (RLIN) 9168
852 1# - LOCATION/CALL NUMBER
-- P48.00usd
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a
b 02-01-12
c 01-26-12
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- audmc
Operator's initials, OID (RLIN) 01-26-12
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
-- -
-- eng
-- ilu
-- 0
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 0
i 5056967
j 0
l audmc
o -
p 176.40
q -
r -
s -
t 1
u 1
v 2
w 1
x 0
y i13092157
z 01-26-12
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Library of Congress Classification     American University in Dubai American University in Dubai Main Collection 2012-01-26 176.40 1 2 Z 716.3 .D69 2010 5056967 2023-12-01 176.40 2015-07-25 Books
  • Monday - Friday
  • 8:00 AM - 5:00 PM
  • Saturday - Sunday
  • Closed
  • Phone: +971 431 83183
  • Email: Library@aud.edu
  • Address: Sheikh Zayed Road -- P.O. Box 28282, Dubai, AE
  • Map & Directions