MARC details
| 000 -LEADER |
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| fixed length control field |
07093cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
34022 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240430145044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100219s2010 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010004725 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780470542514 (pbk.) : |
| Terms of availability |
55.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0470542519 (pbk.) : |
| Terms of availability |
55.00 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
Z250 |
| Item number |
.S92 2010 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
Z 250 .S92 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Strizver, Ilene, |
| Dates associated with a name |
1953- |
| 9 (RLIN) |
103916 |
| 245 10 - TITLE STATEMENT |
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| Title |
Type rules : |
| Remainder of title |
the designer's guide to professional typography / |
| Statement of responsibility, etc |
by Ilene Strizver. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
272 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
27 cm. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
"Type Rules explains the technical side of typography and applies it to effective design by covering the history of design along with current trends, methods for customizing fonts, techniques for setting type, common mistakes to avoid, and guidelines for selecting the right type for the job. Building upon the previous edition, the Third Edition offers updated information on current type trends, such as OpenType, font management utilities, font search methods, scaling logos, and interactive typography. An expanded history section, an updated glossary, and new information on software programs such as InDesign CS4 and Quark 8 is also included. The book is fully illustrated throughout with a smart, relevant design"-- |
| -- |
Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction. Chapter 1 A Brief History of Type. Sounds to Symbols. Gutenberg and Movable Type. The Industrial Revolution and the Mechanization of Type. Photocomposition. Into the Digital Age. Herb Lubalin and Expressive Typography (sidebar). Notable Type Designers (sidebar). Exercises: Design Guidelines (Nancy Sharon Collins). Typographic Timeline (Ilene Strizver). Historical Design (Ilene Strizver). Type Poster (David Kadavy). Chapter 2 From Metal to Mac: Understanding Font Technology. What Is a Font? Font Formats. Type 1 (or PostScript) Fonts. TrueType Fonts. OpenType Fonts. OpenType Features (sidebar). Hinting. Font Management Utilities. Techtip: OpenType Font Identifiers. Typetip: Long S. Typetip: Font vs. Typeface. Techtip: Style-Linked Fonts. Exercise: Identifying Your OpenType Fonts (Ilene Strizver). Chapter 3 What Makes a Typeface Look the Way It Does? Parts of a Character. Type Categories. Serif. Sans Serif. Scripts. Handwriting. Blackletter. Titling Fonts. Opticals and Size-Sensitive Fonts. Typetip: One- and Two-Storey Lowercase As and Gs. Decorative and Display. Typetip: Character vs. Glyph. Exercises: Think Like a Type Designer (Ilene Strizver). Personal Type Specimen Book (Ilene Strizver). Type Specimen Book and Typeface Analysis (Group Project) (Audrey G. Bennett). On Beyond Zebra: The 27th Letter Assignment (Virginia Rougon Chavis). Typeface Comparison Book (Joey Hannaford). Real Signage Critique (Amelia Hugill-Fontanel). Chapter 4 Selecting the Right Type for the Job. Design Goals. Legibility and Readability. What Makes a Good Typeface? Text vs. Display. Script, Calligraphic, and Handwriting Fonts. Super Families and Systems. When the Best Font for the Job Isn't a Font. Typographic Illustration. Mixing It Up. Dos and Don'ts. Typetip: Type Specimens. Typetip: A Bodoni by Any Other Name? Exercises: Why Are All the Scary Typefaces Pointy? (Christopher Andreola). A Garamond Is a Garamond Is a Garamond...or Is It? (Ilene Strizver). Legibility and Readability Study (Peter Bain, Ilene Strizver). Chapter 5 Formatting Your Type. Type Size. Line Length. Line Spacing (Leading). Techtip: Auto Leading. Alignment. Techtip: Style Sheets. Indents and Other Paragraph Separators. Techtip: Importing Copy. Typetip: Standard Ligatures. Typetip: Footnotes and Endnotes. Exercises: Typographic Hierarchy Study (Elizabeth Resnick). Typographic Contrast (Kimberly Elam). Chapter 6 Techniques for Emphasis. Italics. Boldface (or Weight Contrast). Underscores. Cap vs. Lowercase. Point Size. Wide vs. Narrow. Changing Typestyle. Changing Color or Shade. Exercises: Currency Redesign (Jimmy Moss). Expressive Typography (Stephanie Nace). Chapter 7 Fine-Tuning and Tweaking Your Type. Hyphenation. Techtip: Discretionary Hyphens. Hung Punctuation and Optical Margin Alignment. Techtip: Hung Punctuation and Margin Alignment. Visual Alignment. Rags. Typetip: Breaking for Sense. Techtip: Adobe Text Composer. Tracking. Techtip: Adjusting Tracking. Typetip: Scaling Logos. Techtip: Glyph Positioning and Baseline Shift. Kerning. Techtip: Adjusting Kerning. Typetip: Type on a Curve. Word Spacing. Techtip: Adjusting Word Spacing. Exercises: Information Hierarchy Book (David Kadavy). Spacing, Kerning, and Visual Alignment Exploration (Ilene Strizver). Chapter 8 Finessing Your Type. Figures. Techtip: Accessing Figures in OpenType Fonts. Small Caps. Techtip: How to Access True-Drawn Small Caps. Initial Letters. Swash Characters. Alternate Characters. Type and Color. Exercise: Concert Poster Design (Frank Armstrong). Chapter 9 Typographic Typos (and How to Avoid Them). Word Spaces. Quotation Marks. Techtip: Unwanted Smart Quotes. Apostrophes. Primes. Hyphen, En Dash, and Em Dash. Widows and Orphans. Computer-Generated Styling. Poorly Justified Type. Fake Small Caps. Letterspacing Lowercase. Exercise: Editorial Design (Ilene Strizver). Chapter 10 Fractions, Signs, Symbols, and Dingbats. Fractions. Techtip: Creating Fractions in OpenType Fonts. Techtip: Fractions in QuarkXPress. Bullets. Techtip: Indenting Bulleted Lists. Registered, Trademark, and Copyright Symbols. Techtip: Circle P. Accents and Accented Characters. Typetip: Creating Accented Characters. Parentheses, Brackets, Braces, and Angled Brackets. Ellipses. Euro. End Marks. Dingbats. Exercises: Typographic Principles Card Set (Regina Rowland). Spa Brochure (Ilene Strizver). Chapter 11 Nonprint Typography. Type on the Web. Characteristics of Web Typography. Web-Safe Fonts. Smart Punctuation on the Web. Cascading Style Sheets. Font Embedding. Type as Graphic. Dos and Don'ts. Type in Motion. Combining Type and Motion. Basic Guidelines. How to Get Started. Dos and Don'ts. Exercises: The Crystal Goblet Online: An Assignment in Two Parts (Laura Franz). Four Squares: Text, Color, Motion (Heather Shaw). enCODE / deCODE (Heather Shaw). Chapter 12 Designing Your Own Typeface. Handwriting Fonts: A Good Place to Begin. Three Approaches to Designing a Typeface. Professional Guidelines. Techtip: Font Production Editors. Exercises: Introduction to Type Design: Symphony (James Montalbano). Digitize Your Signature (James Montalbano). Glossary. Bibliography. Picture Credits. Digital Font Foundries and Distributors. Typographic Resources. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Type and type-founding. |
| 9 (RLIN) |
103919 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Graphic design (Typography) |
| 9 (RLIN) |
103923 |
| 852 1# - LOCATION/CALL NUMBER |
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P55.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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12-05-11 |
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12-04-11 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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audmc |
| Operator's initials, OID (RLIN) |
12-04-11 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
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- |
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eng |
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nju |
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0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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0 |
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5038899 |
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0 |
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audmc |
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202.13 |
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12-04-11 |