MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02810cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
32416 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240430144948.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100914s2010 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780521167376 (pbk.) : |
| Terms of availability |
65.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
052116737X (pbk.) : |
| Terms of availability |
65.00 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5414 |
| Item number |
.D66 2010 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5414 .D66 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Donovan, Rob, |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
154979 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles and practice of social marketing : |
| Remainder of title |
an international perspective / |
| Statement of responsibility, etc |
Rob Donovan and Nadine Henley. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fully updated ed., New international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cambridge ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Cambridge University Press, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 504 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing"-- |
| -- |
Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Social marketing and social change -- Principles of marketing -- Social marketing and the environment -- Advocacy and environmental change -- Principles of communication and persuasion -- Models of attitude and behaviour change -- Research and evaluation -- Ethical issues in social marketing -- The competition -- Segmentation and targeting -- The marketing mix -- Using media in social marketing -- Using sponsorship to achieve changes in people, places and policies -- Planning and developing social marketing campaigns and programmes -- Case study: the Act-Belong-Commit Campaign promoting positive mental health. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social marketing. |
| 9 (RLIN) |
154980 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Sales & Selling. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
154982 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Henley, Nadine. |
| 9 (RLIN) |
24322 |
| 852 1# - LOCATION/CALL NUMBER |
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P65.00usd |
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05-05-11 |
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04-28-11 |
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| Koha item type |
Books |
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audmc |
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04-28-11 |
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