| 000 -LEADER | |
|---|---|
| fixed length control field | 01754cam a2200361Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 30956 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144859.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090706s2009 gw a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783836515849 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 3836515849 |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| -- | fre |
| -- | ger |
| Language code of original and/or intermediate translations of text | eng |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | B79 2009 |
| Classification number | NC997 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | NC 997 .B79 2009 |
| 245 00 - TITLE STATEMENT | |
| Title | Brand identity now! / |
| Statement of responsibility, etc | ed. Julius Wiedemann. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Köln ; |
| -- | Los Angeles : |
| Name of publisher, distributor, etc | Taschen, |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 383 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "Winning brands from around the world = Erfolgreiche Marken aus der ganzen Welt = Marques à succès dans le monde."--Cover. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction / Peter Knapp -- Case studies. Boost mobile / Ric Peralta -- Cocoon Club / 3deluxe -- Eco Branding / Frederico Gelli -- Museum of arts and design / Michael Bierut -- Explora / Nevenka Marcic -- Illustrative / Roman Bittner -- Preem / Landor -- Obama '08 election campaign / Sol Sender -- Release / Sasha Vidakovic -- Sheffield / Lars Hemming Jorgensen -- The Co-operative / Harry Pearce -- Vaja / Ricardo Drab -- Design is branding / Gui Borchert -- Migrantas / Prof. Enrique Longinotti. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Text in English, French and German. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing). |
| 9 (RLIN) | 145149 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commercial art. |
| 9 (RLIN) | 145150 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising art. |
| 9 (RLIN) | 145151 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Commercial design. |
| 9 (RLIN) | 145153 |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Bildband. |
| Source of term | swd |
| 9 (RLIN) | 92002 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wiedemann, Julius. |
| 9 (RLIN) | 4509 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P39.99usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 01-04-11 |
| c | 12-28-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 01-04-11 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | gw |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5015501 |
| j | 0 |
| l | audmc |
| o | - |
| p | 146.76 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 7 |
| v | 3 |
| w | 7 |
| x | 0 |
| y | i11709777 |
| z | 12-28-10 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2010-12-28 | 146.76 | 9 | 3 | NC 997 .B79 2009 | 5015501 | 2023-11-17 | 2018-11-05 | 146.76 | 2015-07-25 | Books |