| 000 -LEADER | |
|---|---|
| fixed length control field | 01850cam a22003138a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 30887 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144856.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100422s2010 cau 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010017528 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412953696 (pbk.) : |
| Terms of availability | 64.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412953693 (pbk.) : |
| Terms of availability | 64.95 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5414 |
| Item number | .W44 2011 |
| 069 ## - | |
| -- | 09363011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5414 .W44 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weinreich, Nedra Kline. |
| 9 (RLIN) | 144707 |
| 245 10 - TITLE STATEMENT | |
| Title | Hands-on social marketing : |
| Remainder of title | a step-by-step guide to designing change for good / |
| Statement of responsibility, etc | Nedra Kline Weinreich. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks : |
| Name of publisher, distributor, etc | SAGE Publications, |
| Date of publication, distribution, etc | 2010, c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 309 p. : |
| Other physical details | ill. ; |
| Dimensions | 31 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analyzing the problem, environment, and resources -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social marketing. |
| 9 (RLIN) | 144708 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P64.95usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 12-19-10 |
| c | 12-13-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 12-13-10 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | cau |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5014575 |
| j | 0 |
| l | audmc |
| o | - |
| p | 238.36 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i11708724 |
| z | 12-13-10 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2010-12-13 | 238.36 | HF 5414 .W44 2011 | 5014575 | 2023-11-08 | 238.36 | 2015-07-25 | Books |