| 000 -LEADER | |
|---|---|
| fixed length control field | 00897nam a2200253u 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm13797122 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060822b cau|||||||||||||||||eng|u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534629148 |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5825 |
| Item number | .M38 2005 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5825 .M38 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meeske, Milan D. |
| 9 (RLIN) | 69969 |
| 245 10 - TITLE STATEMENT | |
| Title | Copywriting for the electronic media : |
| Remainder of title | a practical guide / |
| Statement of responsibility, etc | Milan D. Meeske. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Belmont, CA : |
| Name of publisher, distributor, etc | Thomson/Wadsworth, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 312 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [305]-306) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising copy. |
| 9 (RLIN) | 139364 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Broadcast advertising. |
| 9 (RLIN) | 139365 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 10-20-10 |
| c | 08-07-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 08-22-06 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | cau |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 47997 |
| j | 0 |
| l | audmc |
| o | - |
| p | 0.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10910554 |
| z | 08-07-10 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2010-08-07 | 0.00 | HF 5825 .M38 2005 | 47997 | 2023-11-07 | 0.00 | 2015-07-25 | Books |