000 -LEADER | |
---|---|
fixed length control field | 00897nam a2200253u 4500 |
001 - CONTROL NUMBER | |
control field | ocm13797122 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240430144816.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 060822b cau|||||||||||||||||eng|u |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0534629148 |
050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5825 |
Item number | .M38 2005 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5825 .M38 2005 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Meeske, Milan D. |
9 (RLIN) | 69969 |
245 10 - TITLE STATEMENT | |
Title | Copywriting for the electronic media : |
Remainder of title | a practical guide / |
Statement of responsibility, etc | Milan D. Meeske. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Belmont, CA : |
Name of publisher, distributor, etc | Thomson/Wadsworth, |
Date of publication, distribution, etc | 2005. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 312 p. : |
Other physical details | ill. ; |
Dimensions | 28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. [305]-306) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising copy. |
9 (RLIN) | 139364 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Broadcast advertising. |
9 (RLIN) | 139365 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | |
b | 10-20-10 |
c | 08-07-10 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
-- | audmc |
Operator's initials, OID (RLIN) | 08-22-06 |
Cataloger's initials, CIN (RLIN) | m |
First Date, FD (RLIN) | a |
-- | - |
-- | eng |
-- | cau |
-- | 0 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
g | 0 |
i | 47997 |
j | 0 |
l | audmc |
o | - |
p | 0.00 |
q | - |
r | - |
s | - |
t | 1 |
u | 0 |
v | 0 |
w | 0 |
x | 0 |
y | i10910554 |
z | 08-07-10 |
Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2010-08-07 | 0.00 | HF 5825 .M38 2005 | 47997 | 2023-11-07 | 0.00 | 2015-07-25 | Books |