| 000 -LEADER | |
|---|---|
| fixed length control field | 01661cgm a2200385u 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm33206027 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144754.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | vz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051227s1996 ilu023 r vleng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GZA |
| Transcribing agency | GZA |
| Modifying agency | KSU |
| -- | OCoLC |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | DVD HF 5822 .W49 1996 |
| 245 00 - TITLE STATEMENT | |
| Title | Why ads work |
| Medium | [videorecording] : |
| Remainder of title | the power of self-deception / |
| Statement of responsibility, etc | Learning Seed. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Power of self-deception |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lake Zurich, IL : |
| Name of publisher, distributor, etc | The Learning Seed, |
| Date of publication, distribution, etc | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 videodisc (23 min.) : |
| Other physical details | sd., col. ; |
| Dimensions | 4 3/4 in. + |
| Accompanying material | 1 study guide (16 p. ; 18 cm.) |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE | |
| Creation/production credits note | Script: Jeffrey Schrank. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Examines the use of self-deception in advertising and presents advertisements that feature examples of deceptions. Discusses the importance of critical viewing and purchasing decisions. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | DVD. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Closed captioned for the hearing impaired. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 179843 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasion (Psychology) |
| 9 (RLIN) | 179844 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 179845 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 179846 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 179847 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Video recordings for the hearing impaired. |
| 9 (RLIN) | 179848 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Critical thinking. |
| 9 (RLIN) | 179849 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schrank, Jeffrey. |
| 9 (RLIN) | 48572 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Learning Seed Company. |
| 9 (RLIN) | 179850 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p89.00 |
| -- | 12-27-2005 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-12-10 |
| c | 08-07-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | DVDs |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | media |
| Operator's initials, OID (RLIN) | 12-27-05 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | g |
| -- | - |
| -- | eng |
| -- | ilu |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 47418 |
| j | 0 |
| l | media |
| n | Copy Type:33 - DVD |
| o | - |
| p | 327.08 |
| q | - |
| r | - |
| s | - |
| t | 33 |
| u | 3 |
| v | 1 |
| w | 3 |
| x | 0 |
| y | i1090217x |
| z | 08-07-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:33 - DVD | American University in Dubai | American University in Dubai | AUDIO & DVD Collection | 2010-08-07 | 327.08 | 3 | 1 | DVD HF 5822 .W49 1996 | 47418 | 2019-01-17 | 327.08 | 2015-07-25 | DVDs |